Better ways to win new business

If you don’t win business, you won’t be in business. But what’s the best way to win new clients? Can you charge fees for pitching? How do the best design businesses deal with it? And what do the clients think?

This lively half-day workshop session will tell you all you need to know. We’ll take you through the top tips for winning clients. We’ll go into what prospects are really looking for when you meet them, and give you practical ways to improve your skills and increase your chance of success. Together we’ll think through what you should do before and after, and why that’s important. In doing so we’ll explore the elements that make an ideal credentials meeting or pitch – and why free pitching is a sure-fire recipe for failure. We’ll also ask – can you avoid pitching altogether? It’s a stimulating session that could transform your ability to win new business.

Shan Preddy

Shan Preddy

Partner, PREDDY&CO
Shan specialises in marketing consultancy and skills training for design firms of all shapes and sizes, and from all design disciplines, helping them to improve their performance and profitability. PREDDY&CO's consultancy work blends new business development strategy and planning with client relationship management, while their training programmes cover presentations, conference speaking, credentials meetings, pitches, sales, negotiation and client relationships. Shan's professional affiliations include the Chartered Institute of Marketing and the Marketing Society. She is a member of the Institute of Directors, an Elected Associate of D&AD and a Fellow of the RSA.