This workshop will provide you with a different way of thinking about your client relationships. It will look at relationships from a client’s perspective and examine the dynamics of client/agency relationships and behaviours to better understand what so often goes wrong and what can be done about it.
By looking closely at these relationships and behaviours this workshop provides a new territory for constructive dialogue with clients to help develop more productive and efficient ways of working.
What you will learn:
- How existing relationships with marketing and procurement can diminish trust, value and efficiency.
- How to make procurement’s buying strategies work in your favour.
- New ways to talk about remuneration.
- New ways to think about value measurement.
- How prevalent marketing management styles determine value outcomes and what can be done about it.
- How talent ultimately responds to these relationships.
Speaker
David Meikle
David Meikle is founder of a training and consultancy business called Salt. Salt specialises in improving the value of marketing services through better procurement and relationship management practices. Salt’s clients include EMI, Merck Schering Plough, the General Healthcare Group and ISBA for whom David runs a series of master classes for marketing procurement.
After spending his early days in regional advertising and design agencies, David joined Grey Advertising in 1995 as an account manager. Five years later, and having been promoted to Board Director responsible for flagship creative accounts such as Allied Dunbar, and Ben Sherman David left to join Ogilvy London. At Ogilvy, David was a Board Director running the BP Retail business across Europe, then latterly GSK and the COI. In 2003 David was invited to take on the role of Managing Director of Ogilvy Russia. During his fours years in Moscow, David established five more companies within the Ogilvy Group, grew the headcount from 60 to 185 people and grew revenues by more than 400%. By the time of the WPP acquisition in 2007, Ogilvy Russia had become WPP’s largest agency group in the Russian Federation.
You can read more about David his profile at LinkedIn: http://uk.linkedin.com/pub/david-meikle/5/440/619
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