Andre together with his team at Angsana help agencies to clearly define their new business proposition and proactively seek new opportunities through targeted lead generation and client relationship management.
Andre can apply up-to-date market intelligence from working with a wide range of clients to design and execute new business strategies that connect agencies with qualified brand owners and decision makers.
The blend of different skills in Andre’s team at Angsana include researchers and experienced business developers are used alongside a huge database of budget-holders helps agencies drive their new business objectives.
Areas of expertise
|Business processes:||Business strategy & planning|
|Marketing:||New business development • Marketing strategy & planning|
Experience in the design industry
Design industry experience: 11-20 years
Andre founded new business agency Angsana in 2006 after working with agencies such as Landor and Fitch. Andre helps creative agencies design and execute marketing campaigns that maximise their skills and case studies to win new name clients
“I have worked with all manner of new business and lead generation agencies, freelancers, full-time employees experienced and not so and Angsana are by far the best, by a stretch. Led by the calm yet experienced tenacity of Andre Yong, Angsana deliver and they deliver in numbers. Many telesales agencies like to excuse their poor numbers by insisting that it is quality not quantity, well Angsana deliver both and for real value for money. The fairest day rate going with no slice of the deal just a humble meeting fee and brief fee and I do mean humble. I have worked in boutique agencies and with the big groups and I cannot recommend Angsana enough for either or all.”
Business Development Director, Global Brand Consultancy
“Year on year, Angsana continue to exceed our new business expectations. Our revenue grew by 144% in the last 12 months and much of this was down to the lead generation and initial meetings arranged through Angsana. Angsana is an invaluable part of our team. We appreciate that new business is difficult but they do seem to understand our offer and how to pitch it to our target audiences, many of which are global brands that we know are hard to break into.”
CEO – Full-service Healthcare Agency
“We asked Angsana to target FMCG companies knowing that it is difficult to turn cold introductions into new business owing to the competitive nature of the industry. Angsana have excelled on all levels. From leveraging existing PSL status, to targeting multinationals, challenger brands and independently owned businesses, they really have delivered tangible results. Scanning the press for leads and monitoring new appointments has been key; this was most recently displayed when they helped us win work for a leading supermarket retailer. The pitch was non-competitive and really displayed how Angsana, through research, stay one step ahead of the game”
Managing Partner, Branding and Packaging Design Agency
“An agency that really delivers results! Angsana is an invaluable member of our team – they are tenacious, enthusiastic and determined to open new business opportunities for us. They have excellent writing skills with the ability to get to the heart of the branding and communication story. We’ve been working with Angsana for 3 years now and they played a central role in securing us one of our biggest clients to date.”
Managing Director – Brand Design Consultancy
“New business agencies don’t generally have a good reputation which is why we were surprised to find Angsana. We have been working with Angsana for over 3 years now and they consistently deliver qualified meetings for us some of which have led to new client wins. The revenue we’ve generated outweighs their fees. I can highly recommend them to any agency looking to grow their client base.”
Managing Partner, Digital Agency