How to frame your strategic offer and charge for it
To solve your client’s business issues you must work with them at a strategic level. But how do you go about framing your strategic offer, persuading clients of your value to them as a strategic partner, and charging for it?
As an industry we tend to place an understandably high value on creative design work, but are often unclear about how to frame the strategic offer. You may be nervous about offering services that are not really in your comfort zone. Which services are credible for you to offer and which are a step too far? Which elements are integral to the creative process and which are optional extras? How do we persuade clients to spend money on these areas so that your strategic offer can become a real revenue stream?
You might already offer ‘strategy’ to your clients. Understanding the business challenge, the brand, the competition, the target audience and having a clear rationale for all creative work – is part and parcel of any good approach. However, you may not necessarily have labelled this as ‘strategy’ and you may be underselling your capabilities.
This workshop explores how to more effectively package and articulate your agency’s strategic offer.
This workshop will cover:
- The competitive landscape – how agencies are shaping their strategy offers.
- How clients view design agency ‘strategy’ – feedback from hundreds of client interviews conducted on behalf of design agencies.
- Ways to segment and package these services.
- The merits of an integral approach versus bolt-on.
- How to present strategy as part of your offer.
- How ‘strategy’ can be better integrated, and how it can be utilised to sell creative work more effectively.
- How to make ‘strategy’ a real revenue stream.
‘A beneficial and worthwhile afternoon that will impact our business development.’ Owen Turner, United by Design.
‘A great opportunity to gain knowledge of the industry first hand from someone with lengthy and varied experience.’ Beck Hanson, Elmwood.
‘Some useful insights into getting closer to your clients.’ Darren Evans, The Engine Room.
‘Opening my eyes to the areas we oversee on a day-to-day basis that would give insight and build relationships with our clients.’ Sophie Harris, Elmwood.
Available as a half-day in-house session for a group of 6 or more. Prices per person:
- Standard rate £405+vat (£486)
- DBA members £260+vat (£312)
We are able to offer the following discount structure to the standard ticket price, based on the numbers attending the session:
- 8-10 people – 5% discount
- 11+ people – 10% discount
To discuss availability, please contact us at firstname.lastname@example.org or call 020 7251 9229.
All DBA events and training courses are subject to standard terms and conditions which can be read in full here.