Shan specialises in marketing consultancy and skills training for design firms and in-house design teams of all shapes and sizes, and from all design disciplines, helping them to improve their performance and profitability.
Preddy&Co’s consultancy work blends new business strategy and planning with client relationship management and development, and often involves client and prospect interviews. Their training programmes cover presentations, conference speaking, credentials meetings, pitching, sales, negotiation and client relationships.
In addition, Shan is a regular speaker and facilitator at international design conferences, and she also delivers marketing seminars for design-sector organisations across Europe. She is a skilled workshop and awayday facilitator, and teaches a wide range of training courses and workshops for the DBA.
Shan’s professional memberships include the Chartered Institute of Marketing, Institute of Directors and Marketing Society. She is an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts’ Register.
Her books How to Market Design Consultancy Services and How to Run a Successful Design Business have become international industry standards. Both are published by Gower with the UK Design Council’s endorsement.