The free pitching debate
Free / speculative / creative pitching - whatever you want to call it, it amounts to the same thing – doing free unpaid creative work in order to impress a client to win a job. This guide explains why a “free pitch” request is something that should be pushed back against. Not necessarily because it is bad for the agency (although it certainly is) but because it is not an effective way for clients to source the best agency for their needs.
New business & client relations
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