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News and Insight

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The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news.

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News and articles




DBA CEO on the Chancellor's Autumn Statement Details

  DBA CEO Deborah Dawton outlines why the review of the tax credit environment for R&D outlined in the Autumn Statement is important to the design industry.




Expert advice - all wrapped up Details

  With Christmas fast approaching, our Wise Men and Women of the DBA Experts Register share some top tips for your business in 2017.




Design highlights Details

  A Scottish icon, a product to challenge Apple’s dominance and a piece of design with real emotional punch feature amongst our Board of Directors' most admired designs of the year.




At the heart of business Details

  The DBA’s Head of Programmes, Natasha Papa caught up with this year’s Design Effectiveness Awards judges to discuss their perspectives on design’s role at the heart of business.




Accounting for growth - Spotlight on Wolffe Details

  Turning the spotlight on a boutique brand design agency, DBA Supporter KPMG Small Business Accounting interviews the Founder of Wolffe as he looks to double the size of his business within the next three years.




Private messages at work Details



Can your private messages at work be read by your employer? Where do employer and employee stand when it comes to personal internet use at work?





DBA APDIG submission to DCMS Select Committee inquiry into the impact of Brexit Details Details

  Submission to the Culture, Media and Sport Select Commitee by the Design Business Association and the All-Party Group for Design and Innovation - October 2016




Undecided about the value of Twenty/Twenty? Details

  Here's a two minute read on its transformational impact. Twenty/Twenty mentee Andy Gray, Managing Director from StudioLR shares his experience of participating.




What keeps agency principals awake at night Details

  All agency principals differ from each other, but their greatest fears – what keeps them up at night – can be surprisingly similar, says David C. Baker.




Masters of the (design) Universe Details

  Heading up an agency can be a rollercoaster, with little time for critical reflection to help drive your business forward - but there is a solution.




November News Details

  A round-up of DBA news, details of the DBA's new Board Directors elected at the AGM, as well as opportunities to proactively help shape the future of our industry.
Registered design protection - changes Details
  Applying for registered design protection has just become easier and cheaper thanks to reductions in official fees, as well as becoming more advisable in light of the Brexit vote.




Legal update - Autumn 2016 Details

  The DBA’s legal partner Humphries Kirk provides the lowdown on recent changes to law and legal developments that may affect your business.





2017 DBA Design Effectiveness Awards shortlist announced Details

  The 2017 shortlist of 42 winners has now been announced.





DBA APDIG submission to HM Treasury ahead of Autumn Statement Details

  The DBA is calling for the Treasury to guarantee the future of R&D tax credits as well as expand their scope to support a design economy and business environment that will allow the United Kingdom to ‘own the global language of innovation’.





Now, more than ever, we need support for creative education Details

  If the government is serious about putting design at the heart of post-Brexit Britain, now more than ever, it must support creative education.





Capability drives a business, without it you're in trouble Details

  Capability drives a business, and without it you're in trouble. Shan Preddy outlines how to implement a development programme to ensure the ongoing capability of your team.




A voice for design Details

  DBA calls for HM Treasury to guarantee the future of R&D tax credits, whilst Association CEO meets the Minister for Digital & Culture's Policy Adviser to discuss how design can help UK thrive after Brexit.




Dividend allowance Details

  The Finance Act 2016 includes changes to legislation which will affect anyone in receipt of dividends. Chartered accountants Wright Vigar have the low down.




The importance of information Details


The success of a design business and its profitability is down to how efficiently the agency uses its resources. Find out the value of information, how to keep happy clients and how to make it work.




DBA Call for Evidence ahead of Autumn Statement Details

  DBA members are encouraged to share their views on what the Treasury's priorities should be following the EU referendum result.




What it takes to be a 'brand custodian' Details

  Many agencies like to see themselves as their client's 'brand custodian' but does it always stand up to examination?




Contracts and electronic signatures Details

  The use of electronic signatures has become increasingly common, but how well do they hold up in a court of law?




Surviving and thriving Details

Industry experts share pro-active, actionable advice for the design sector, along with opportunities to thrive in these extraordinary times..




The right questions Details

As an industry we're used to supporting clients to come up with answers to big and complex questions; is it time to turn the process on ourselves?




Brexit: IP and employment law Details

How might intellectual property rights and employment laws be affected post Brexit? Are there precautions you should be taking now to prepare?.




DBA Member MeetUp Details

What was discussed when DBA members got together to have a natter about design and the world at large?




Making design heard Details

Following the Referendum result, the DBA is working to ensure that the design industry's voice is represented fully as the UK navigates the transition to independence from the EU.




EU referendum vote: the industry’s strengths remain Details

One week on from the EU referendum result, the impact continues to reverberate following the vote to leave. Read the DBA's statement on the EU referendum result.




The secret to a healthy agency Details

  Advice from Adrian Rasdall, on how to monitor your agency's health, to recognise and action problems early, before they become threats.




Carrots and sticks, motivation and you Details

  Your design training doesn't necessarily mean you've come equipped with the makings of an inspiring leader. But motivation isn't rocket science, explains Emma Collins - here's how to get it right.




Brexit: Members vote Details

  How are DBA members' intending to vote in the EU referendum? And how does this compare to the voting intention of others across the breadth of the arts and creative industries?




Where does your trophy live? Details

  We asked previous winners to show us where they display their awards, and why they are of such value to their business




Awards judges Details

  The business leaders judging the DBA Design Effectiveness Awards have been announced.




Europe news Details

  DBA CEO Deborah Dawton has been reappointed to the Board of the Bureau of European Design Associations for a further two year term.





Back in time: M&S café - looking through the glass Details


As a mark of M&S’s confidence in its in-store café offering, the light, airy café space designed with a premium feel, was placed prominently – front and centre – in the flagship store. A few years back, things could have been very different, find out why.


25/05/2016 Back in time: Dave the Goliath Details

Few could have predicted the run-away success of Dave, a small digital channel that transformed into an iconic brand. Go back in time and read more about our 2008 Grand Prix winner - a brand that's going fom strength to strength.



Writing Effectiveness Case Studies Details


Taken from our experience of successful DBA Design Effectiveness Awards entries, here's a top ten list of things you may want to consider when putting together a compelling case study.



The DBA is now hiring - Events, Programmes and Awards Co-ordinator


We have an exciting opportunity for a proactive and motivated events co-ordinator to work on a varied programme of events in the design industry. Please click here to view the job description and email your CV and cover letter to Leanne.Rupkus@dba.org.uk detailing how you meet the requirements of the post.

Please note that CVs without a cover letter will not be reviewed.

Deadline for applications: Monday 13th June 2016, 9am




Why enter the DBA Design Effectiveness Awards? Details


What do winners gain? Why do leading agencies and well-known brands keep entering year-after-year? Red Setter delves into the value of a Design Effectiveness Awards win.


11/05/2016 Effectiveness, bottled Details

Having a distinctive bottle design is much more effective in attracting consumers than increasing shelf space, finds new research. Here are some highly effective beer brand designs to wet your whistle.


11/05/2016 Which are you? Details

As a business owner, understanding whether your leadership style is that of an Artisan, a Hero, a Meddler or a Strategist will allow you to be in more control and determine the trajectory of your business. See if you recognise yourself.


03/05/2016 Flubbing that big expensive hire Details

Half of the hires you make need to take your agency further from their very first day. But you can go too far with that concept - hiring far out ahead of your supply lines. 


05/04/2016 Letter to a drowning agency principal Details

Your situation looks complicated and maybe hopeless from the inside, but from where I sit, unencumbered by the baggage of history, emotions and relationships, it’s clear what needs to be done. These 12 steps are the map, says Blair Enns.


05/04/2016 Becoming a Thought Leadership agency Details

Although Thought Leadership has become more central to the way design agencies market themselves, it is rarely approached with proper strategic rigour. What then is Thought Leadership, asks Jeremy Davies, and why should you strive for it as a design agency or brand expert?


05/04/2016 On average, clients receive 14 new business approaches every day* Details

Even if you ignite their interest, there’s a potential hurdle to overcome in persuading them to commission you. Are you missing a trick?


05/04/2016 Making the right call: How to make full use of a valuable member benefit Details

How many times have you called the DBA’s legal helpline in the last year? Once? Twice? Not at all? Find out how other DBA members are using the service and why you should be too.


30/03/2016 Campaign Solutions Details

Government looks to expand creative agency supplier base with input from the DBA and its members.


03/03/2016 What Clients Think 2016 Details

The DBA are pleased to support the new What Clients Think 2016 report by Up to the Light. Based on 435 client interviews, these figures reveal a fascinating snapshot of the client viewpoint and provide important pointers for agencies on how they can strengthen their client relationships.


18/02/2016 Design is competitive advantage Details

Providing the proof that design creates competitive advantage, HM Government, Virgin Media, Diageo, LOVE, Williams Murray Hamm and Factorydesign were amongst the 61 winning client and agency partnerships at the 2016 DBA Design Effectiveness Awards ceremony last week.


18/02/2016 GREAT Grand Prix Details

There can only be one winner of the coveted Design Effectiveness Grand Prix, and this year it was presented to HM Government and Radley Yeldar for the GREAT Britain Campaign which has delivered over £1billion direct return to the UK economy.


18/02/2016 Clients are people too Details

Natalie Maher, MD of Good London looks at the fundamental elements of great relationships, to explore how you can best connect with clients on a personal level and make new business less hard work.


18/02/2016 Play the long game and succeed Details

Successful agencies take responsibility from their people, fuelling loyalty and unleashing creativity. Rod Petrie explains how playing the long game is key to creating an environment where people flourish and the business prospers.


12/02/2016 DBA celebrates design that delivers for business - Design Effectiveness Awards 2016 - Winners Announced Details

61 proud agency and client partnerships have been presented with trophies at the 2016 DBA Design Effectiveness Awards ceremony at London’s Tobacco Dock. Check out the winning Bronze, Silver and Gold award winning entries.


29/01/2016 Creative Industries Federation celebrates first anniversary Details

At the Creative Industries Federation’s first anniversary celebration this month, Chancellor George Osborne hailed the value of the creative industries and endorsed the importance of public investment.


29/01/2016 Relationship Radar Pulse® - New client relationship auditing service developed exclusively for DBA members Details

How effectively do you manage your client relationships? Relationship Radar Pulse® has been developed for DBA members to give a regular snapshot of the health of client relationships allowing you to quickly identify issues and resolve problems before they escalate.


29/01/2016 Changing terms of employment Details

Sometimes employers want to change an Employee’s Contract of Employment. Audrey Spencer, from Humphries Kirk, explains the context and considerations for such changes in order to comply with employment law.


25/01/2016 Pricing: an art or a science? Details

In reality, pricing is a combination of confidence and fact. Getting it right is critical to the health and profitability of your business. Allison McSparron-Edwards shares how taking a good look at the behaviour of your agency, you can better understand the value of your work and what price to charge.


21/01/2016 How to punch above your weight: top ten tips Details

'How to punch above your weight’ lies partly in playing the big agencies at their own game and trying to match them, where and when appropriate, and partly in accentuating your differences. Jonathan Kirk shares his top ten tips on how you can 'punch above your weight'.


21/12/2015 What clients think: about pitching Details

What do clients really think about the whole pitching situation? How do they see it from their perspective? Up to the Light's report, 'What clients think', sheds some light on the subject.


17/12/2015 Credentials vs. creative pitch Details

Take a look at a compelling comparison chart that demonstrates why the credentials pitch process can work better for clients (rather than a speculative or creative pitch), helping them gather hard and persuasive evidence on which to base their agency selection.


17/12/2015 I know you're looking at me: observation is mutual between brands and consumers Details

Six experts were asked what advice they would give to brands that are struggling to remain relevant in today's consumer-centric society. Here's what they had to say.


17/12/2015 How to make friends with your inner salesperson Details

With new business revenue the lifeblood of any agency, DBA Expert Lucy Mann explains why you don't have to become a stereotypical salesperson in order to win new clients and successfully drive your business forward.


14/12/2015 What behaviours delight your clients and which drive them crazy? Details

Luke Mansfield, Vice President of Innovation at PepsiCo explains how a high level of corporate empathy can enhance your ability to win and retain business with clients.


26/11/2015 Social media and the workplace Details

With social media fast becoming the most common platform through which individuals communicate with each other, our Business Support Helpline provider, Croner, outlines some of the problems this presents to employers, and how you can protect your business.


26/11/2015 Strategy and creativity: can you have one without the other Details

Arguing against the wide held belief that agencies and people are either strategic or creative. Landor's first Global Strategy Director, Ian Wood, instead advocates their indivisibility.


26/11/2015 Increasing creative confidence Details

Purpose's Executive Creative Director, Stuart Youngs, is a confident conference speaker; but this wasn't always the case. Stuart shares a disastrous early speaking experience and his tips for presentation success.


20/11/2015 How to select a design agency Details

Tina Fegent shares her perspective on how to select a design agency from 25 years of experience working in the Procurement of Marketing services area and having uniquely worked on both the client and agency sides.


18/11/2015 The value of a role model Details

Cheryl Giovannoni shares her thoughts on how businesses, and individuals, can benefit from addressing the issues that surround gender inequality in the design industry, highlighting the value of role models, sponsors and mentors. Reported by Nat Maher.


17/11/2015 How to protect your design rights - with Dids Macdonald Details

CEO of Anti Copying in Design (ACID) and Vice Chair of the Alliance Against Intellectual Property Theft, Dids Macdonald offers practical advice on your IP rights.

13/11/2015 New business approaches Details

Allison McSparron-Edwards provides a guide on gaining new business, from overcoming client development barriers, the emphasis of a plan, finding the right people to sell and looking for opportunities.


11/11/2015 The fame game: a no-nonsense guide to building your agency's reputation Details

Carmen Marrero shares a few tips on how you can build your agency's reputation. How reputations are built over time, but that you need to start somewhere.


10/11/2015 Cobblers - Why branding designers are not the best people to figure out their own brand and why outside help is needed. Details

DBA Expert Adrian Wheeler asks, why, if you are a branding designer are you not the best person to figure out your own brand? Well, because you simply can't have an objective, unbiased and external perspective.


30/10/2015 How is design impacting your business? Details

Measuring the effectiveness of the design work you commission will enable you to prove the value of your investment. Here are a few examples of the many tangible ways to measure the impact of your work.


22/10/2015 Better results from PR Details

PR is much more than just sending out press releases - it's a tool for taking control of how you and your brand are received. Make sure you get it right, with these handy tips from leading PR agency Caro Communications.

22/10/2015 SHAPE better services Details

An invaluable design management tool developed specifically for the public sector to deliver better services is now live and available to access. Find out exactly what SHAPE is and does.


How to make really great presentations: top 10 tips


Shan Preddy shares her top 10 tips on how you can make really great presentations. It just takes a little more effort.


Design briefs - setting the context for business

success Details

Kate Blandford and Wendy Lanchin of The Complete Brief talk us through why it's important to get a brief right, where and how briefs go wrong and how you can avoid the pitfalls.

15/10/2015 How to be a client servicing pro Details

Birgitte Woehlk investigates how we treat client servicing within creative agencies. Emphasising the value client servicing can bring, and argues for building it into the agency's work.

15/10/2015 Asking clients the right questions Details

Steve Gibbons shares nine lessons from thirty years in the business, focusing on building trust with clients and becoming indispensable.


New horizons: the real impact of design in business


Design has always operated within a constantly shifting

environment. We asked a range of industry leaders to explore this new landscape for design, the impact of the rise of design, and designers to the boardroom.


Growing internationally: your options for accessing new markets Details

Allyson Stewart-Allen helps you define your best route to your international markets by defining your objectives for such a significant undertaking.

06/10/2015 Sir John Sorrell delivers keynote at DBA AGM Details
The DBA Annual General Meeting took place in London, on Thursday 1 October 2015 and members had the opportunity to celebrate the Association's successes of the past year and to hear plans for the future.

05/10/2015 Who ever said content marketing was easy? Details

Ian Rhodes brushes away the hype and takes a look at what content marketing can really do for your design agency.

24/09/2015 HR, Legal and financial update Details

Get up to date and check out these articles on how to keep your business healthy, employment tax changes commencing 6 April 2016 and employment law facts and figures for 2015.

24/09/2015 Where have all those women got to? Details

Cheryl Giovannoni, CEO of Ogilvy and Mather London asks where have all the women got to in the boardroom? She talks about organisations embracing diversity of talent and the need for gender balanced programmes.

24/09/2015 Are you working for free on Fridays? Details

The DBA's latest Annual Survey Report, which analyses the fees, salaries, utilisation, income, recovery rates, benefits, and trends of DBA member design agencies, launched and showed optimism across the membership.


Why everyone in your design agency should be

involved in content marketing Details

It can be hard for a design agency to implement a successful content marketing strategy, and as a key part of a B2B company's brand awareness and lead generation strategy, the doing is so much harder than the saying. Joe Carstairs, Marketing and Communications Manager at Pancentric tells us more.


New horizons: what's the impact of design in business - Speakers Details

Our exciting line-up of speakers for the New horizons seminar, will be discussing about the impact of design in business.

03/09/2015 What can design thinking do for you? Details

The subject of design thinking has been having a tangible impact in design and business circles. Jeremy Myerson sheds some light on the much-debated area with five tips for design thinkers.

27/08/2015 Are you product-focused or market-focused? Details

Shan Preddy talks us through the difference between being product-focused and market-focused and what is best for your design company. Find out whether you're product-focused or market-focused?

27/08/2015 Marketing and mousetraps Details

Marketing is not simply another word for selling. As a skill, selling forms a part of the marketing process - and a very important part - but it is not the process itself. Shan Preddy tells us what's needed to do marketing well.


14 questions to ask yourself when putting together a marketing plan Details

If you want to put together a workable marketing programme for your company, answer these deceptively simple questions by Shan Preddy.

24/08/2015 Design careers are blurring Details

Traditional industry boundaries are vanishing and now they are re-inventing themselves. Frans Joziasse, Director & Partner at Park & Grow, discusses how design careers are blurring

20/08/2015 Why bother having a business plan? Details

If your business plan has been gathering dust, it's time to take a fresh view. It's so much more than just a tool to obtain finance says Ian Cochrane.



Effectiveness Judges 2016 - new Grand Prix panel


A fantastic line-up of judges for the 2016 Design Effectiveness Awards has been announced, along with details of the new 'Grand Prix panel' consisting of chief executives from leading businesses.


The importance of taking prompt action to protect a

brand Details

The brand can be a business's most valuable asset. It is essential to take steps to protect the brand and its value. The brand doesn't have to suffer while prolonged legal proceedings take place.

20/08/2015 Dismissing staff with short service Details

The DBA's business supporting partner, Croner, discuss the legalities of dismissing staff with short service, and a series of useful HR workshops they're running with a discount available to DBA members.

13/08/2015 Back in time: Dave the Goliath Details

Few could have predicted the run-away success of Dave, a small digital channel that transformed into an iconic brand. The rebranded channel continues to go from strength-to strength more than seven years later.

05/08/2015 When design saves lives Details

Design thinking has transformed the experience and outcomes for breast cancer patients in a Norwegian hospital. Hannah Paterson and Gemma Townley report on this ground breaking and unique innovation that is now directly benefiting 5,000 patients a year.

28/07/2015 Design in the boardroom: Spotlight on Philips Details

Whether it's their cutting edge lighting of covetable electric toothbrushes, Philips leads the way in effective and beautiful design. Raymond Turner talk with Sean Carney, Chief Design Officer, about the challenges and ambitions of leading design in one of the world's most famous businesses.

16/07/2015 Converting the sceptics Details

Getting design understood and valued at board level is the holy grail - but that means talking in business terms and converting sceptics. Raymond Turner provides compelling insight into how to convince sceptics of the true value of design.

16/07/2015 A guide to setting up your own Breakfast Club Details

Breakfast clubs are a fantastic way to meet others in positions of creative responsibility, and to talk freely about the joys and challenges you face working within the design industry. Find out how to set up your own club.

16/07/2015 Exporting success: A member's story Details

Kinneir Dufort was recently awarded the most prestigious accolade in the country - the Queen's Award for Enterprise, in  the field of international trade. With a staggering 95% increase in overseas sales in 2013, how did they achieve such success?


DBA CEO joins Creative Industries Federation's Advisory Council Details

DBA CEO, Deborah Dawton has been invited to join the Advisory Council of the Creative Industries Federation, the representative body for UK public arts, commercial creative industries and cultural education.


17/06/2015 Making working relationships really collaborative Details

Hilary Gee, coach and change facilitator, shows how looking at our past and existing relationships can help us to better understand and develop our interactions with one another.


SHAPE: A design management tool for the Public Sector to deliver better services Details

The European Growth By Design Summit in Brussels saw an invaluable new design management resource launch. Aiming to

enable the public sector throughout Europe to deliver better, more innovative and cost effective services for their citizens.

12/06/2015 Top tweets from #Effectiveness365 Details

At the Design Effectiveness 365 seminar, a packed audience heard from our exemplary line-up of winning agency-and-client combinations, who live and breathe design effectiveness. Here we look at the top tweets from the day.

08/06/2015 Project You by Ralph Ardill Details

Ralph Ardill, founder of the Brand Experience Consultancy discusses how simple the transformation of a consultancy brand can be, and the need to commit to 'Project You'.


14/05/2015 Design Effectiveness Awards 2016: 5 top tips for your entry Details

With the entry deadline for the DBA Design Effectiveness Awards rapidly approaching, its time to turn your story of success into a business case study that knocks the judges socks off.

14/05/2015 Exporting Minds: Kinneir Dufort wins Queens Award for Enterprise in International Trade Details

Bristol-based, DBA member Kinneir Dufort has been awarded the Queen’s Award for enterprise, 2015 - the most prestigious accolade for businesses in the United Kingdom, recognising outstanding achievements by UK companies.

07/05/2015 Design in Business - a new magazine from the DBA Details

Spring 2015 sees the launch of the DBA’s new quarterly magazine out on 7 May. Design in Business is a much-needed new title that aims to champion the role that design can have in transforming business and in creating sustainable value. 

24/04/2015 EHDM at the Growth by Design summit Details

The European House of Design Management (EHDM) is sharing the results of three years work as a key part of delivering the levels of innovation we all want to see across Europe at the European Growth by Design Summit, organised by Design for Europe, in Brussels on the 7 May 2015.

23/03/2015 Design management for creative and commercial growth Details

When you are talking to a prospective new client, are you seeking to do a design project, or are you trying to contribute to their future business growth?

19/03/2015 Job opportunities at the DBA Details

The DBA is now hiring for a Personal Assistant to the CEO, Marketing and Communications Coordinator and Head of Communications - interim.

19/02/2015 What clients think 2015 Details

The DBA are pleased to support the new What Clients Think 2015 report by Up to the Light. Based on 420 client interviews, these figures reveal a fascinating snapshot of the client viewpoint and provide important pointers for agencies on how they can strengthen their client relationships.


Design management or design leadership Details


Diageo's Global Design Director, Jeremy Lindley, gives us his perspective on the importance of leadership in design management, and shares with us 10 critical things that design leaders can do to enhance business performance.

DBA celebrates design that delivers for business - Design Effectiveness Awards 2015 - Winners Announed Details

Alloy, 2LK, Lewis Moberly, DECIDE and Peter Windett Associates - along with their clients BT, Intel, Fortnum and Mason and Diageo - are amongst the winners of the 2015 DBA Design Effectiveness Awards.


How much don't you know? Details

How often have you leant forward, looked in the client's eyes... and then lapsed into borrowed points of view without the conviction any paying client deserves? David C Baker explains how to develop your own points of view, to open up a myriad of opportunities and unlock confidence.

02/10/2014 Ignite and lead business creativity Details

A creative agency lives or dies on its culture, and leaders play a big part in influencing this. Greg Orme talks inspiration, life purpose and understanding why anyone would want to be led by you.

02/10/2014 3D printing and piracy Details

The use of 3D printing is on the increase; the technological enablers are there to put the physical product industry through what the music and publishing industries have experienced via the digitisation and online distribution of their products. DBA Expert Russell Edson explains how the law can protect your IP.

02/10/2014 How social is your design business? Details

t’s time to stop thinking in terms of social marketing and start thinking ‘social business’. DBA Expert Gemma Went outlines the specific benefits and opportunities for design agencies adopting an approach where a social ethos runs through every area of their business.

09/09/2014 Great packaging design can enable brands to excite and engage customers across international markets. Details

To support our upcoming seminar The business of packaging design on 19 September, we look at how packaging is adapted to appeal to the different markets it is being designed for.

04/09/2014 On Her Majesty's Service Details

Very few agencies can count Her Majesty amongst their clients, but DBA member 4c Design can. As the consultancy behind the Queen’s Baton for the Glasgow Commonwealth Games, we wanted to know what a project with such international reach and universal appeal has been like to be part of.

04/09/2014 Designing experiences to educate Details

Imagination's Federico Rivera discusses why, if brands hope to share their stories with their audiences - teach them and engage with them directly - they need to rediscover that sense of childhood play and design experiences that create a deep, long lasting understanding of the message.

04/09/2014 Best of British details

With the London Design Festival shining a spotlight on British design this month, we asked a selection of experienced design commissioners which piece of British design has impressed them the most in the last 12 months.

27/08/2014 Take part in our research: Packaging design for international markets Details
RESEARCH To support our upcoming seminar 'The business of packaging design' on 19 September, we are putting together a piece of visual research that looks at how packaging design differs in international markets - and we need your help.

18/08/2014 Sales doesn't have to mean strong-arm tactics. Details

We all know about the tactics of the true salesperson: the conservatory salesman who refuses to leave until you’ve signed on the dotted line; the car salesperson who convinces you to buy a much more expensive car than you’d planned to. What if we’re looking at sales in the wrong way?

16/07/2014 How design is changing perceptions of the Rainforest Foundation UK Details

An example of the impact design can have in bringing clarity to organisational strategy, design agency 999’s work for The Rainforest Foundation UK is changing the way the charity is perceived by those who hold its future in their hands.

09/07/2014 Q&A with Nik Roope: Aligning strategic and creative thinking Details

To celebrate our Strategic design: the power of creativity seminar in July, we invited Nik Roope, Executive Creative Director and Founding Partner of Poke, to open up the discussion with a Twitter Q&A on aligning strategic and creative thinking. Read the full set of questions and Nik's brilliantly insightful answers.


When does 'challenging the client' turn into you 'being stubborn and not listening'? Details

We asked our LinkedIn group: When does ‘challenging the client’ turn into you 'being stubborn' and 'not listening'? Robert Smith, Managing and Creative Director at Jog replied with a very level headed and respectful approach to their client's business.

10/06/2014 Do you pitch your services as a cost or an investment? Details
Do you pitch your services as a cost or an investment? Having the right information to hand might make all the difference, argues Gemma Townley, Director of External Affairs, Design Business Association.

02/04/2014 The justice of price premiums by Blair Enns Details
Demonstrating guaranteed value to your clients by removing risks will allow you to move your pricing up the spectrum towards premium. How much more money could you make if you offered your clients a few options to increase their peace of mind?

10/10/2013 Getting the most out of client partnerships Details
We asked a selection of experienced design comissioners: “What could design agencies do to better articulate the strategic value of design to your business?


Photofoundation Details

* Javier Garcia - creative director of DBA member Miura, talks about  photofoundation, an image bank for good causes, set up by his agency. 


Paper choice and the environment Details

* Whether to select paper is an environmental choice faced by many. This guide on paper sustainability from DBA Supporter Arctic Paper, can help in your wider research on the environmental impact of potential design routes, helping you and your clients make an informed choice. 


Business is beautiful Details

Integrity, curiosity, elegance, craft and prosperity: Lynne Dobney of Dragon Rouge explores the five ‘hallmarks’ of a beautiful business.


Visual trends Details

Why do they occur? And where do they come from? Rebecca Swift of iStockphoto, shares her insight.


Where does strategy fit? Details

Jonathan Kirk helps you understand how to frame your strategic offer to make it an integral part of your business.


Opening up Details

Agencies are increasingly recognizing the value of setting up additional offices to extend their reach at home and abroad. Five DBA members share their experiences.

01/03/2013 Intellectual Property Details
A single European patent has been officially signed off after 40 years of negotiations. The new process should reduce the cost of patent registration by up to 80%.


Effective Elmwood Details

Jonathan Sands makes the case for effectiveness and explains why Elmwood consider the practice of design effectiveness to be so important.


Apprenticeships survey Details
16/12/2014 Bad design means only 9.6% of people do their Christmas shopping on a mobile Details
21/10/2014 Design Effectiveness Awards 2015 - Shortlist announced Details
17/10/2014 Press release: UK businesses are investing in design Details
02/10/2014 Coming soon... Charge out rates and salaries Details
04/09/2014 Survey results indicate industry confidence Details
07/08/2014 Job opportunity at the DBA Details
24/07/2014 DBA announces partnership with Grow design management training. Details
16/07/2014 Design in Sight Details
18/06/2014 Design Effectiveness Awards 2015 judges announced Details


Creative teens: DBA and Sorrell Foundation work together to bring design and business together for 14-16 year olds Details

02/04/2014 DBA CEO re-elected to BEDA board Details
27/01/2014 Celebrating the very best effective design Details
16/01/2014 Driving growth in the design industry in 2014 with Creative & Cultural Skills Details

2014 Design Effectiveness Awards Shortlist announced Details

18/09/2013 Free Can Creator app launch Details
11/09/2013 European House of Design Management Details

PAYE changes - deadline looming Details

06/09/2013 New DBA President announced Details
29/05/2013 Commonwealth Games win via DBA Badge Details
29/05/2013 Changes to employee payments Details

Far East Exports update Details


DBA supports Include Design Details

01/12/2012 Innovation vouchers: Funding to access design expertise Details

Design for growth and prosperity Details

03/10/2012 Design Effectiveness Awards Shortlist Details


New Skills Ambassador at DBA Details
27/09/2012 Charge out rates and salary level trends Details
26/09/2012 DBA Committees round-up Details
23/08/2012 Jeremy Myerson on Inclusive design Details
23/08/2012 Sir John Sorrell on 10years of LDF Details
23/08/2012 European Commission announces design projects Details
23/08/2012 Barber Osgerby talk about the Olympic torch Details
23/08/2012 ACID CEO talks about how to protect IP Details
17/08/2012 DBA launches Business Membership Scheme Details
21/06/2012 New approaches to Government procurement Details
21/06/2012 * New Skills Academy for design Details

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