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Workshop
date: 22 May
2008
Time:
9.30am to 4pm
Location:
Old Sessions House, Clerkenwell Green, London,
EC1R 0NA
The value
of design in business
This unique workshop
will equip you with the skills, knowledge and case study evidence
from the DBA Design Effectiveness Awards to enable you to
clearly articulate and prove to clients that design is an
investment, not a cost.
As a result you
will be able to build longer-term and
more profitable relationships - not just for them,
but for you too. After all, you are not paid just to be nice
guys!
Who is it
for?
Senior, client-facing
staff within design consultancies looking to grow new and
existing business.
What will
the workshop deliver to my business?
Being able to talk
about the issues clients face, in a language they understand
will go a long way to helping them view you as a partner,
rather than a supplier of a commodity service, enabling you
to command higher fees.
The workshop will
also enable you to become more effective in creating value
through design and help you and your client to work together
as a team to realise the maximum impact of your collaboration.
By attending
this workshop you will gain a clearer understanding of:
- The value you
are adding to your client's business
- How to argue the
case for design as an effective business contributor
- The issues your
client faces in championing design within their own organisation
- The ratios they
use to measure their own success
- How to help clients
measure the impact you have delivered.
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