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What does the client want?
Seeing design
from the client's perspective
Jan
Casey
Clients - they
should be the most important people to a design consultant.
But there's often a lack of understanding between designer
and client, and that can't be a good thing. Jan Casey knows
because she's seen the design business from many different
angles, including that of the client. This workshop reveals
what clients really want from presentations and credentials.
It shows how to build client relationships through better
processes and better understanding. As a service to designers
and clients, we'll also clear away a lot of the confusions
that surround brand terminology.
Step to success
Managing projects
more efficiently
Lorna
Dallas-Conte
All design and
creative consultancies need to manage projects - and most
need to manage them better. In this workshop we give project
managers - new or established - a process to help them to
be more effective at project management. We aim to make
it simple yet powerful, with tools and tips to develop your
working practice. Our approach is based on discussion and
group exercises. Within the five-step framework we'll help
you to manage the process and the people, to make judgments
about competing deadlines and to handle conflict and complaints.
Negotiate: get what you really want
Developing
negotiation skills
Shan
Preddy
How do you get
what you want? By negotiation, a lot of the time. In business,
you negotiate constantly with clients, colleagues and suppliers
over time, quality and money. This workshop focuses on objectives
and outcomes, negotiating positions, setting parameters
and understanding the sources of power and control as well
as creating successful meetings and achieving win/win results.
There's often a hard edge to negotiation so we look at working
with procurement, checking contracts and the use of strategies
and dirty tricks. Through tuition, quizzes and group exercises,
this workshop will give you the knowledge, attitude and
skills to get what you and your business want.
Marketing for business
A framework
for effective marketing
Liz
Lydiate
Marketing's an
essential tool for any design and creative businesses. Your
clients are often in 'marketing' too. But design businesses
don't always use marketing well. In this workshop we explore
what a marketing-aware organisation really is, and we relate
general marketing principles to design practice. We look
at market positioning - what it means, and how to use it?
This enables you to build a framework for marketing activity
and to research and convert new markets.
Money matters
Improving
everyday financial management
Mandy
Merron
Of course you
need money. So of course you need to plan, measure and manage
the finances of your design consultancy. We'll take you
through best practice in developing profit forecasts, weighing
up the business elements that affect them. We'll then look
at the best ways to use management accounts and to maximise
cash flow. It's all about good, timely decision-making,
particularly as changes happen that affect your business.
So we explore how to use management information in a format
that can be understood and acted upon.
The law never sleeps
Understanding
how the law affects design
Henry
Lydiate
There are always
complexities where the law is concerned. But there are simple
principles behind intellectual property rights, and a better
understanding of the law can help you make money through
design - perhaps even while you're asleep. This lively workshop
asks questions:
- Can design
concepts be stolen?
- How do
you acquire legal rights to designs?
- Can you
help clients avoid designs being ripped off?
Through probing, explanations and answering of such questions,
you'll find yourself awakened to the commercial possibilities
of a better understanding of the law.
Taking the higher ground
Developing
your approach to management issues in design
James Woudhuysen
You need to be
more than just a designer. Clients buy your design skills,
but they also buy the charismatic mind, not just the brilliant
execution. Real brain skills - in finding things out, and
in writing and speaking about them - need to supplement
the skills of hand and eye. It's not just clients who will
respect you for it - your own people, suppliers, regulators
and the media will look to you for relevant, informed and
surprising opinions. This workshop is all about helping
you to think, express yourself and take the higher intellectual
ground. We'll help you understand future trends, communicate
your ideas, do good research, and be at the forefront of
technology and innovation.
The ins and
outs of contracts
Understanding terms of business
Barry Morris
This workshop goes to the heart of business. It's easy
to dismiss contracts as legal and boring but they can make
or break your business - so you have to get them right.
Whenever you deal with clients and suppliers, you enter
some sort of a contractual relationship, whether you realise
it or not. We'll show you how to set them up properly, what
needs to go in them, how they protect you and how they can
make client relationships stronger. We'll use examples from
the design and creative businesses, and we aim to draw on
your own working experience.
Design
in the world
Your role
in the international marketplace
Jane
Bainbridge
Design's not a
parochial business; it operates on the world stage. This
is part of broader global marketing trends brought about
by changes in economics, the environment and technology.
So how does branding work across borders, how do national
identities influence customer responses? The workshop explores
these issues by delving into the role of design as a strategic
marketing tool. It raises questions, and helps you answer
them, about the opportunities for design in the world's
marketing landscape.
Course
Tutors
Barry
Morris
Jan
Casey
Lorna
Dallas-Conte
Shan
Preddy
Liz
Lydiate
Mandy
Merron
Henry
Lydiate
Jane
Bainbridge
James
Woudhuysen
Kevin McCullagh
Dates
Spring
Friday 20 April,
1.30 – 5.00 - What does the client want?
Tuesday 24 April,
9.00 – 12.30 -
Design in the world
Thursday 26 April,
1.30 – 5.00 -
Taking the higher ground
Monday 30 April,
1.30 – 5.00 -
Steps to success
Wednesday 2 May,
1.30 – 5.00 -
Money matters
Thursday 3 May,
9.00 – 12.30 -
The inns & outs of contracts
Wednesday 9 May,
1.30 – 5.00 -
The law never sleeps
Thursday 10 May, 1.30 – 5.00 -
Manage your people better
Friday 11 May, 1.30 – 5.00 -
Marketing for business
Wednesday 16 May,
9.00 – 12.30 -
Negotiate: get what you really want
Autumn
Monday 19 November,
9.00 – 12.30 -
The law never sleeps
Monday 19 November,
1.30 – 5.00 -
Manage your people better
Tuesday 20 November,
9.00 – 12.30 -
Steps to success
Tuesday 20 November,
1.30 – 5.00 -
Money matters
Wednesday 21 November,
9.00 – 12.30 -
The inns & outs of contracts
Wednesday 21 November,
1.30 – 5.00 -
Negotiate: get what you really want
Thursday 22 November,
9.00 – 12.30 -
Marketing for business
Thursday 22 November,
1.30 – 5.00 -
What does the client want?
Friday 23 November,
9.00 – 12.30 - Design in the world
Friday 23 November,
1.30 – 5.00 -
Taking the higher ground
Prices
Standard rates:
Half day workshops
DBA Members £199 + VAT (£238.80)
DBA Non-members £299 + VAT (£358.80)
Training
package - All 10 workshops
DBA members £1390
+ VAT (£1668)
DBA non members
£2390 + VAT (£2868)
Traveller rates:
To make our training more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rate below. We will then contact you to verify your postcode.
Half day workshops
DBA Members £139 + VAT (£166.80)
DBA Non-members £239 + VAT (£286.80)
Training package
(all 8 workshops)
DBA members £1090 + VAT (£1308)
DBA Non-members £2090 + VAT (£2508)
Location: Headrooms - St John’s Path, Clerkenwell, EC1M 4DD.
Continous
Professional Development Value:
Training Package:
100 points
One half day workshop:
10 points
For more information
on CPD click here.
Make a
booking
To book online click here
Any queries you can contact Georgina at bookings@dba.org.uk or on 020 7251 9229
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