What clients want
This workshop reveals what clients really expect from a design consultancy - in terms of presentations, credentials and general working practices. Jan Casey has seen the design business from many different angles, including that of the client, so the content is based on direct experience from both sides of the table, and recognises the challenges and opportunities that can arise for client-facing teams. We’ll discuss seeking out and commissioning design companies, setting up design rosters, credentials presentations and running creative workshops. We also decode the terminology associated with branding. Altogether, a series of powerful insights from the client’s perspective.
Managing projects efficiently
A practical approach to project management for organisations under pressure. This session introduces a series of essential project management tools for creatives, freelancers, account managers and owner/directors. Following a five step framework we’ll help you to manage the process and the people by examining the theory and then working through the practicalities, ultimately to improve results for you and your clients. Through exercises and role play we’ll explore subjects such as: prioritising conflicting needs, getting the most from software, preventing things from going wrong, and assessing design effectiveness.
How do you get
what you want? By negotiation, a lot of the time. In business,
you negotiate constantly with clients, colleagues and suppliers
over time, quality and money. This workshop focuses on objectives
and outcomes, negotiating positions, setting parameters
and understanding the sources of power and control as well
as creating successful meetings and achieving win/win results.
There's often a hard edge to negotiation so we look at working
with procurement, checking contracts and the use of strategies
and dirty tricks. Through tuition, quizzes and group exercises,
this workshop will give you the knowledge, attitude and
skills to get what you and your business want.
Marketing for design
essential tool for any design and creative businesses. Your
clients are often in 'marketing' too. But design businesses
don't always use marketing well. In this workshop we explore
what a marketing-aware organisation really is, and we relate
general marketing principles to design practice. We look
at market positioning - what it means, and how to use it?
This enables you to build a framework for marketing activity
and to research and convert new markets.
Of course you
need money. So of course you need to plan, measure and manage
the finances of your design consultancy. We'll take you
through best practice in developing profit forecasts, weighing
up the business elements that affect them. We'll then look
at the best ways to use management accounts and to maximise
cash flow. It's all about good, timely decision-making,
particularly as changes happen that affect your business.
So we explore how to use management information in a format
that can be understood and acted upon.
How the law works for you
There are always
complexities where the law is concerned. But there are simple
principles behind intellectual property rights, and a better
understanding of the law can help you make money through
design - perhaps even while you're asleep. This lively workshop
- Can design
concepts be stolen?
- How do
you acquire legal rights to designs?
- Can you
help clients avoid designs being ripped off?
Through probing, explanations and answering of such questions,
you'll find yourself awakened to the commercial possibilities
of a better understanding of the law.
Design and vision
You need to be
more than just a designer. Clients buy your design skills,
but they also buy the charismatic mind, not just the brilliant
execution. Real brain skills - in finding things out, and
in writing and speaking about them - need to supplement
the skills of hand and eye. It's not just clients who will
respect you for it - your own people, suppliers, regulators
and the media will look to you for relevant, informed and
surprising opinions. This workshop is all about helping
you to think, express yourself and take the higher intellectual
ground. We'll help you understand future trends, communicate
your ideas, do good research, and be at the forefront of
technology and innovation.
This workshop goes to the heart of business. It's easy
to dismiss contracts as legal and boring but they can make
or break your business - so you have to get them right.
Whenever you deal with clients and suppliers, you enter
some sort of a contractual relationship, whether you realise
it or not. We'll show you how to set them up properly, what
needs to go in them, how they protect you and how they can
make client relationships stronger. We'll use examples from
the design and creative businesses, and we aim to draw on
your own working experience.
Design's not a
parochial business; it operates on the world stage. This
is part of broader global marketing trends brought about
by changes in economics, the environment and technology.
So how does branding work across borders, how do national
identities influence customer responses? The workshop explores
these issues by delving into the role of design as a strategic
marketing tool. It raises questions, and helps you answer
them, about the opportunities for design in the world's
Half day workshops
DBA Members £199 + VAT (£238.80)
DBA Non-members £299 + VAT (£358.80)
package - All 10 workshops
DBA members £1390
+ VAT (£1668)
DBA non members
£2390 + VAT (£2868)
To make our training more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rate below. We will then contact you to verify your postcode.
To see if your office is located more than 60 miles please click here
Half day workshops
DBA Members £139 + VAT (£166.80)
DBA Non-members £239 + VAT (£286.80)
(all 10 workshops)
DBA members £1090 + VAT (£1308)
DBA Non-members £2090 + VAT (£2508)
Location: Headrooms - St John’s Path, Clerkenwell, EC1M 4DD.
Professional Development Value:
One half day workshop:
For more information
on CPD click here.
To register an interest in booking any of these workshops please contact Georgina at firstname.lastname@example.org
All DBA events and workshops are subject to standard terms and conditions which can be read in full here
If you have any queries please contact Georgina at email@example.com or on 020 7251 9229