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Professional Practice Stage One
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About the course

What is it?
Professional Practice - Stage One is the leading professional skills training provision dedicated to people working in design. A four-day course consisting of eight half-day modules covering a range of subjects vital for a sound base for ongoing career development in the design industry.

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Click here to book Professional Practice Stage One

Who is it for?
Everyone working in design: all creatives, project and account managers, administration, finance, production and technical staff will find it directly relevant to their work. Delegates are either within their first three years of employment or are more experienced staff attending as an invaluable refresher course.

What will I learn?

  • Skills and insights into practices essential to your career
  • New ways of approaching people and problems
  • Practical advice, tips and techniques
  • Communicate more effectively with colleagues and clients

Course Content

Communication skills: written
- Liz Lydiate

  • Influence of writing standards on client confidence
  • Techniques for improving spelling and grammar
  • Preparation for business letters, memoranda, reports and proposals
  • Style in writing
  • Communication of ideas and concepts

Time Management - Liz Lydiate

  • Maintaining quality and creativity under pressure
  • Techniques for personal organisation
  • Planning, prioritising and delegation
  • Handling interruptions
  • Extending good practice

Initiative and Resources - Liz Lydiate

  • Research principles and sources of information
  • Understanding how the brain works
  • Problem solving techniques for maintaining and extending creativity
  • Generating ideas
  • Achieving mental flexibility

Legal and business frameworks for design - Henry Lydiate

  • European and UK law, lawyers and legal systems, and how to use them
  • How businesses are legally constituted and what this means
  • Legal responsibilities of companies and individual professionals
  • How to negotiate contracts for services, employment and suppliers
  • How to avoid legal disputes and how to manage them when they arise

Presentation skills - an introduction - Shan Preddy

  • How to get the response you want from your presentation
  • An effective framework for planning and preparation
  • Tips and techniques for successful delivery
  • Guidelines on rapport building and monitoring feedback
  • Overcoming nerves

An introduction to people management - Henry Lydiate

  • Team management and leadership
  • Effective delegation
  • Motivation and persuasion skills
  • How to set sustainable goals and standards
  • Giving praise and reprimand to get results

The client relationship - Shan Preddy

  • What design means to clients
  • What they want from their design consultancies
  • Hierarchies, approvals and budgets: what you should know
  • Client satisfaction, retention; clients as ambassadors
  • Proactive client development: the most effective marketing tool

The design business and its commercial context - Jeremy Myerson or Michael Thomson

  • Historical development and definition of design
  • Size, growth and economic contribution of design
  • How design businesses operate and make money
  • What clients expect from design
  • Matching creative and commercial agendas

Course Tutors
Henry Lydiate
Liz Lydiate
Jeremy Myerson
Shan Preddy
Michael Thomson

2010 Dates - Spring, London

07 June: 9.00am - 12.30pm - Written Communication Skills

07 June: 1.30pm - 5.00pm - Time Management

08 June: 9.00am - 12.30pm - Initiative & Resources

08 June: 1.30pm - 5.00pm - The Design Business & its Commercial Context

09 June: 9.00am - 12.30pm - Legal & Business Frameworks in Design

09 June: 1.30pm - 5.00pm - An Introduction to People Management

10 June: 9.00am - 12.30pm - Presentation Skills - An Introduction

10 June: 1.30pm - 5.00pm - The Client Relationship

2010 Dates- Autumn, London

01 November: 9.00am - 12.30pm - Written Communication Skills

01 November: 1.30pm - 5.00pm - Time Management

02 November: 9.00am - 12.30pm - Initiative & Resources

02 November: 1.30pm - 5.00pm - The Design Business & its Commercial Context

03 November: 9.00am - 12.30pm - Legal & Business Frameworks for Design

03 November: 1.30pm - 5.00pm - An Introduction to People Management

04 November: 9.00am - 12.30pm - The Client Relationship

04 November: 1.30pm - 5.00pm - Presentation Skills - An Introduction

Professional Practice Stage One course runs at full capacity. Make sure you don't miss out by booking now.

To make an enquiry please contact kerrie.mcgahan@dba.org.uk or call us on 0207 251 9229. To book, fill out a booking form

Full courses
DBA members £850 + VAT (£998.75)
Standard price £1300 + VAT (£1527.50)

Individual modules

DBA members £180 + VAT (£211.50)

Standard price £250 + VAT (£293.75)

Venue (Spring)

Wallace Space, 22 Duke's Road, London, WC1H 9PN

Continuous Professional Development Value:

Whole course: 80 points

One half day module: 10 points
For more information on CPD click here.

Making a booking
Click here to book Professional Practice Stage One

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T +44 (0)20 7251 9229 - F +44 (0)20 7251 9221
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