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"The
DBA Professional Practice Stage Two course made me step outside
of my company and examine it anew. I think it would be impossible
to do this without this kind of programme. It is a bit scary
at first when you have spent so many years nurturing the business
from within, but actually it's very empowering; you can look
at the company with fresh eyes. This gives you a new vision
of where to go next and strategies to address any weaknesses
you identify. It's also great to find out how much you are
actually doing right!"
Kate Kneale,
Director, HKD
Who
is it for?
Everyone at middle
to senior level working in design - from designers, project
and account managers to strategists, administrators, marketing
managers and directors.
What
will I learn?
- Advanced negotiation skills
- The essentials of sound project management
- Practical guidance on maintaining client and supplier
relationships
- A clear understanding of client activity, attitude and
perceptions
- Good financial sense and insight
Course
Content
Terms of Business:
dealing with clients and suppliers - Barry
Morris
- Rationale and practical guidance for the all important
client relationship
- The need for both general and project-specific terms and
conditions of business
- Practical guidance on preparing quotations for clients
- Working with subcontractors and suppliers
- Getting paid
Design consultancy
in the international marketplace - Laura
Mazur
- The evolution of marketing in organisations
- Major trends affecting markets and marketing such as globalisation
and technology
- Issues of cross border branding
- Design as a strategic marketing concern
- Implications and opportunities for the design business
Effective project
management - Lorna
Dallas-Conte
- Coaching on project management skills
- Understanding ground rules for project planning
- Writing a successful comprehensive brief
- Time and cost control techniques
- How to make the most of project management systems and
software
The marketing
of design consultancy - Liz
Lydiate
- Relating general marketing principles to design practice
- Reviewing and understanding market positioning
- Building a framework for marketing activity
- Researching and converting new markets
- The marketing-aware organisation
Design and the
law - Henry
Lydiate
- Copyright, design right, moral rights and design registration
- Patents, passing off, confidentiality and trade
- Dealing with clients intellectual property requirements
- How to commission freelance professional services and
deal with intellectual property matters
- Good practice for avoiding problems and how to work with
legal advisers
Human resources
in design - Henry
Lydiate
- Organisational structures
- Management styles
- Recruitment and development
- Team building and working
- Performance review and appraisal
Negotiation skills
- Shan
Preddy
- Outcomes and objectives: the difference
- Sources of power and control
- Setting goals and parameters
- Strategies and dirty tricks
- Planning the encounter for best results
Financial management
in design consultancy - Mandy
Merron
- Using financial reports as helpful management tools
- Budgeting
- Managing profits
- Managing cash
Understanding
management issues in design - James
Woudhuysen
- What to read and what to believe in management theory
- Management developments in the client sector
- Applying management principles to design
- Key issues in business development
- The impact of IT
Design from the
client perspective - Jan Casey
- Avoid confusion - understanding the difference between
brand strategy, brand identity and design
- The role of design with regard to corporate strategies
and marketing objectives
- Design and consumer behaviour
- Design for competitive advantage
Course
Tutors
Lorna
Dallas-Conte
Henry
Lydiate
Liz Lydiate
Laura
Mazur
Mandy
Merron
Barry Morris
Shan Preddy
Jan Casey
James
Woudhuysen
2008
Dates and Fees
2 Oct:
09.00 - 12.30 Design and the law
2 Oct:
13.30 - 17.00 Human resources in design
3 Oct:
09.00 - 12.30 Negotiation skills
3 Oct:
13.30 - 17.00Effective project management
9 Oct:
09.00 - 12.30 The marketing of design consultancy
9 Oct:
13.30 - 17.00 Financial management in design consultancy
10 Oct: 09.00
- 12.30 Terms of business: dealing with client and supplier
23 Oct: 09.00
- 12.30 Design from the client perspective
23 Oct: 13.30
- 17.00 Understanding management issues in design
24 Oct: 09.00
- 12.30 Design consultancy in the international market place
For more information contact rachel.manik@dba.org.uk
Full courses
DBA Members £1100 + VAT (£1292.50)
DBA Non-members £1650 + VAT (£1938.75)
Cost per module
DBA Members £180 + VAT (£211.50)
DBA Non members £250 + VAT (£293.75)
Venue
Old Sessions House,
Clerkenwell Green, London, EC1R 0NA
Continuous
Professional Development value:
Whole course: 100
points
One half day module:
10 points
Click
here for more info on CPD.
Making
a booking Click
here to book Professional Practice Stage Two
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