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"The
DBA Professional Practice Stage Two course made me step outside
of my company and examine it anew. I think it would be impossible
to do this without this kind of programme. It is a bit scary
at first when you have spent so many years nurturing the business
from within, but actually it's very empowering; you can look
at the company with fresh eyes. This gives you a new vision
of where to go next and strategies to address any weaknesses
you identify. It's also great to find out how much you are
actually doing right!"
Kate Kneale,
Director, HKD
Who is it
for?
Everyone at middle to senior level working in design
- from designers, project and account managers to strategists,
administrators, marketing managers and directors.
What will I learn?
- Advanced negotiation skills
- The essentials of sound project management
- Practical guidance on maintaining client and supplier
relationships
- A clear understanding of client activity, attitude and
perceptions
- Good financial sense and insight
Course Content
Terms of Business:
dealing with clients and suppliers - Barry
Morris
- Rationale and practical guidance for the all important
client relationship
- The need for both general and project-specific terms and
conditions of business
- Practical guidance on preparing quotations for clients
- Working with subcontractors and suppliers
- Getting paid
Design consultancy
in the international marketplace - Jane
Bainbridge
- Setting the scene: the evolution of marketing
- Trends affecting marketing: globalisation, economic pressures,
political change, demographic changes, growth, environmental
and ethical concerns, channels of communication
- Issues and complications of cross-border branding
- Design as a strategic marketing concern
- Implications and opportunities for the design business
Effective project
management - Lorna
Dallas-Conte
- Coaching on project management skills
- Understanding ground rules for project planning
- Writing a successful comprehensive brief
- Time and cost control techniques
- How to make the most of project management systems and
software
The marketing
of design consultancy - Liz
Lydiate
- Relating general marketing principles to design practice
- Reviewing and understanding market positioning
- Building a framework for marketing activity
- Researching and converting new markets
- The marketing-aware organisation
Design and the
law - Henry
Lydiate
- Copyright, design right, moral rights and design registration
- Patents, passing off, confidentiality and trade
- Dealing with clients intellectual property requirements
- How to commission freelance professional services and
deal with intellectual property matters
- Good practice for avoiding problems and how to work with
legal advisers
Human resources
in design - Henry
Lydiate
- Organisational structures
- Management styles
- Recruitment and development
- Team building and working
- Performance review and appraisal
Negotiation skills
- Shan
Preddy
- Outcomes and objectives: the difference
- Sources of power and control
- Setting goals and parameters
- Strategies and dirty tricks
- Planning the encounter for best results
Financial management
in design consultancy - Mandy
Merron
- Using financial reports as helpful management tools
- Budgeting
- Managing profits
- Managing cash
Understanding
management issues in design - James
Woudhuysen
- What to read and what to believe in management theory
- Management developments in the client sector
- Applying management principles to design
- Key issues in business development
- The impact of IT
Design from the
client perspective - Jan Casey
- What clients expect from credentials and creative presentations.
- How to build a successful client relationship
- Avoid confusion - understanding the difference between
brand strategy, brand identity and design.
Course Tutors
Lorna Dallas-Conte
Henry
Lydiate
Liz Lydiate
Jane Bainbridge
Mandy
Merron
Barry Morris
Shan Preddy
Jan Casey
James
Woudhuysen
2009 Dates-
Autumn, London
13 October: 9.00am
to 12.30pm - Effective project management
13 October: 1.30pm
to 5pm - Financial management in design consultancy
15 October: 9.00am
to 12.30pm - Design and the law
15 October: 1.30pm
to 5pm - Human resources in design
27 October: 9.00am
to 12.30pm - Terms of business:dealing with client and
supplier
27 October: 1.30pm
to 5pm - Design from the client perspective
03 November: 9.00am
to 12.30pm - Design consultancy in the international marketplace
03 November:1.30pm
to 5pm - Understanding management issues in design
04 November: 9.00am to 12.30pm - Negotiation skills
04 November: 1.30pm
to 5pm - The marketing of design consultancy
To make an enquiry
please contact emily.tuczinski@dba.org.uk
or call us on 0207 251 9229. To book, fill out a booking
form
Full courses
DBA Members £1100 + VAT (£1265.00)
DBA Non-members £1650 + VAT (£1897.50)
Cost per module
DBA Members £180 + VAT (£207.00)
DBA Non members £250 + VAT (£287.50)
Venue
The courses are
all located in central London
Continuous Professional Development value:
Whole course: 100
points
One half day module: 10 points
For more
information on CPD click
here.
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