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DBA Tutor Faculty

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Jan Casey

Professional Practice Stage Two

Lorna Dallas-Conte
Professional Practice Stage Two

Fiona Myles
Design Does It

Henry Lydiate
Professional Practice Stage One and Two

Liz Lydiate
Professional Practice Stage One and Two



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Laura Mazur
Professional Practice Stage Two

Mandy Merron
Professional Practice Stage Two

Barry Morris
Professional Practice Stage Two

Jeremy Myerson
Professional Practice Stage One

Shan Preddy
Presentation Skills, Professional Practice Stage One and Two

Michael Thomson

Professional Practice Stage One

James Woudhuysen
Professional Practice Stage Two



Jan Casey

With over 25 years experience in the creative industry, Jan has substantial expertise from both a business and consultancy perspective. As a board director and shareholder at Lambie-Nairn, she was responsible for the development and direction of multi-disciplinary teams originating and implementing complex, large-scale projects across a variety of market sectors for clients such as ITN, Boots, O2 and Channel Four.

As an independent consultant for over five years, she has delivered a unique set of skills for clients and consultancies, combining her experience as a brand consultant, project director, business advisor and coach and psychotherapist to build brands, implement projects and facilitate organisational change. Recent clients include NHS, Land Securities, BBC Broadcast, HM Revenue & Customs, Sky, Royal Mail and Red Cross. Jan has chaired seminars on the creative industry and is a fellow of the Royal Society of Arts.

 

Lorna Dallas-Conte

Spanning both design and business through her professional qualifications and her portfolio career, Lorna is well placed to support the DBA Professional Practice Programme. A first degree in Banking followed by a Masters in Design Management, Lorna has first hand experience of project management from a variety of stand points. Her own consultancy Views Limited has been commissioned by the Design Council and the Arts Council as well as Business Link regionally and nationally to conduct research and develop tools and services for the sector. Business clients include Awarding Bodies, Design and Branding Consultancies as well as micro businesses and individuals. Lorna is currently working on several projects linked to the regeneration of East Kent through creativity.

Fiona Myles

Fiona originally trained as an architect and then after a Cranfield MBA decided to specialise in branding. She has worked as a senior brand consultant at both Wolff Olins and Elmwood, where her experience has included developing the brands for BTopenworld, Buster, Durex, Gazeley, NCR, Richardson Sheffield and GNER's catering brand Go Eat. Fiona currently works as an associate of Viadynamics and as an independent consultant. Recent clients include the Royal Mail, the Tabletop Group, RSPCA and she has worked with the Design Council for the past four years on the Manufacturing Campaign, which is now part of the Designing Demand programme.

Henry Lydiate

Henry Lydiate is a legal and business consultant specialising in the creative arts. An experienced lawyer, manager, educationalist, strategist and change specialist, with a life-long commitment to the arts and to the support of creative practitioners and organisations through innovation, people development and co-creation. Over twenty-five years experience of international legal and business consultancy work in the creative arts, alongside work undertaken in other content-led industries such as sport, the legal professions, higher education, and public administration. Extensive experience as a public speaker, lecturer and trainer; published writer and journalist with broad experience of media liaison. Sustained commitment to supporting creative arts practice that has been recognised nationally and internationally, most recently by appointment as Visiting Professor to the newly designated University of the Arts, London (formerly The London Institute).

Liz Lydiate

From a pioneering starting point in the mid 1970s, Liz has been influential in the introduction of professional practice teaching in art and design colleges nationally. She devised and acts as course director for the DBA Professional Practice Course, and established and managed BA and MA Design Management Programmes at The Surrey Institute (now University of the Creative Arts). She is course director for MA Enterprise and Management of the Creative Arts programmes at the University of the Arts London, where she specialises in career and practice development for creative individuals.

Laura Mazur

Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of Marketing magazine from 1986 to 1989. She has written for a range of publications, including Marketing magazine, Marketing Business and the Financial Times. She is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. Books include The Marketing Challenge(Addison-Wesley, 1993).

Mandy Merron

Mandy Merron is a partner who works with design and other creative businesses of all sizes and at all stages of development. She has lectured and written on management and financial issues in “people businesses? She has lead responsibility for developing our services to design businesses. Mandy writes sections of the annual survey "Financial Performance of Marketing Services Companies" and contributes to the quarterly publication “Marketing Services Monitor." She is a director of WKS Results. Prior to joining the firm Mandy was at the West End office Spicer & Oppenheim (latterly Touche Ross & Co) where she worked with a number of marketing services businesses at all stages of development. During this period she also spent time specialising in taxation and working with the firm’s corporate recovery department on marketing services assignments. Mandy is also a director of Women in Film and Television and the Direct Marketing Association.

 

Barry Morris

Barry Morris is an experienced business consultant with a strong financial and general management background, who has specialised in working with smaller companies and charities. He is a former finance director of Lambie Nairn & Co. and has been an independent consultant for the last five years.

 

Mandy Merron


 

Jeremy Myerson

Jeremy Myerson is professor of design studies and co-director of the Helen Hamlyn Research Centre at the Royal College of Art. A former Editor of Creative Review and Founder-Editor of DesignWeek in 1986, he has written widely on design and communication as a journalist and academic. His many books include Rewind: 40 Years of Design and Advertising, published by Phaidon in 2002, New Public Architecture and The 21st Century Office (both by Laurence King).

 

 

Jeremy Myerson

 

Shan Preddy, Partner, Preddy & Co


Preddy & Co specialises in marketing consultancy and training for the design sector. As a marketing consultant, Shan Preddy works closely with her clients to develop powerful new business development and client retention strategies, plans and activities. Her in-house training programmes, which run in addition to her popular DBA courses, are tailor-made for each client and include presentation, sales and negotiation skills. Preddy & Co also offers in-depth, qualitative client satisfaction and impact surveys and pre-pitch coaching. Although based in the UK, Shan works internationally for a wide range of companies from all of the major design disciplines. A skilled facilitator, she is a frequent speaker at, and chairman of, conferences and she regularly runs awaydays and brainstorming sessions. Shan is a member of the Institute of Management Consultancy, Institute of Directors, Marketing Society and RSA. Preddy & Co is an Associate Member of the DBA. The expanded and fully updated 2nd edition of 'How to Market Design Consultancy Services' by Shan Preddy is published by Gower for the Design Council (ISBN 0-566-08594-1).

 

Shan Preddy

James Woudhuysen

James Woudhuysen is Professor of Forecasting and Innovation at De Montfort University, Leicester. He helped install Britain¹s first computer-controlled car park in 1968, before graduating in physics. He was editor of Design magazine, 1979-82, and a co-founder of Blueprint. Director of research at the designers Fitch, 1986-91; associate director, the Henley Centre for Forecasting, 1991-5; head, worldwide market intelligence, Philips Consumer Electronics, 1995-7; director, product designers Seymour Powell, 1997-2001. His 320pp attack on
outdated techniques in homes and offices, 'Why is construction so
backward', was published by Wiley in 2004.

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