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DBA celebrates design that delivers for business – Design Effectiveness Awards 2016: Winners Announced

61 agency and client partnerships have been presented with trophies at the 2016 DBA Design Effectiveness Awards ceremony at London’s Tobacco Dock.

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Gold winner Diageo’s Johnnie Walker Houses

Over the past 27 years, the DBA Design Effectiveness Awards have built up a wealth of evidence that design is an economic force and source of global influence. Its impact is demonstrated in every business whose performance has been transformed by design, in every brand that has powered back into our lives on the back of design, in every innovation in public service that has seen quality improved, in every investment in smarter systems and processes, in supply chain impact, in jobs created, in manufacturing plants upgraded.

The DBA Design Effectiveness Awards attract case studies across the breadth of design disciplines and industry sectors. We see dying brands overhauled and turned into super-powers and new products taken from obscurity to household names. These awards demonstrate what is possible when the best business brains and the best design brains come together in a partnership that is focused on delivering tangible business benefit. When that happens, ambitions are realised, briefs are exceeded, targets are overshot, and, more importantly, business transformation is possible.

With the introduction this year of a third judging round, which consisted of a panel featuring CEO’s from globally renowned businesses, the coveted Grand Prix trophy was awarded to HM government for their GREAT Britain campaign, designed by Radley Yeldar. The campaign successfully delivered £1.2 billion direct return to the economy, as well as 16% uplift in intention to both invest and visit the UK, whilst procurement of domestic products and services is up 12%.


Grand Prix and Gold winner GREAT Britain Campaign
Grand Prix and Gold winner GREAT Britain Campaign

During her speech, Deborah Dawton, Chief Executive of the DBA said:

“These companies know that the closer design gets to the heart of business, the broader and deeper the impact can be. They know that in this age, where there’s more choice, more competition and more awareness, design creates differentiation, inspires customers, drives advocacy, develops loyalty and sustains value. They know that design is competitive advantage.”

Read Deborah Dawton’s full speech from the ceremony.

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk


Design Effectiveness Awards 2016 Winners:

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk

Award Level

Business

Agency

Project Title

SILVER

A.G. Barr

jones knowles ritchie

IRN-BRU’s Tartan Army

SILVER

Better All Round

Acumen Design Associates

Ora Kitchen Towels

BRONZE

Britvic

Identica

J2O Glitterberry

BRONZE

Carman’s Kitchen

Elmwood

Carman’s Refresh

GOLD

Challs International

Elmwood

Buster Plughole Care

SILVER

Collect+

400 Communications

Collect+ Brand Strategy & Identity

GOLD

Dairy Crest / MH Foods

BrandOpus

Frylight Redesign

SILVER

Diageo

Design Bridge

Johnnie Walker Global Gifting

GOLD

Diageo

Design Bridge

Tanqueray No. TEN

GOLD

Diageo

LOVE

Johnnie Walker Houses

SILVER

Discuss Manchester

True North

Discuss

BRONZE

Fitness Garage

WPA Pinfold

The Fitness Garage

BRONZE

Fortnum & Mason

Design Bridge

From Hand to Heart

GOLD

Gather & Gather

Pearlfisher

From Canteen to Cuisine

SILVER

Genius Gluten Free

Pearlfisher

Creating Britain’s Number One Gluten-Free Brand

BRONZE

GlaxoSmithKline

Brand Union

Flonase

BRONZE

GlaxoSmithKline

Interbrand

Sensodyne Complete Protection

SILVER

Godrej UK

Ergo

Soft & Gentle

SILVER

Goodlife Foods

Springetts Brand Design Consultants

Goodlife

BRONZE

Heron & Brearley

Good

Fly in the Loaf

GOLD and

GRAND PRIX

HM Government

Radley Yeldar

GREAT Britain Campaign

GOLD

Hydes

WPA Pinfold

The Beer Studio

SILVER

Ice Blocks

BrandOpus

Flyin’ Fox Ice Blox

SILVER

Joe’s Tea Company

Echo

Joe’s Tea Co.

SILVER

Johnston Press

WPA Pinfold

The Yorkshire Post

BRONZE

Key4Life

Lambie-Nairn

Key4Life Rebrand

BRONZE

Kirklees Council

The Engine Room

Comoodle

SILVER

Leeds Building Society

Thompson Brand Partners

Transforming Society

GOLD

Lick

This Way Up

Lick Frozen Yogurt

BRONZE

Lindt & Sprüngli (UK)

DewGibbons + Partners

Lindt Master Chocolatier Collection

BRONZE

Marico

bluemarlin

Saffola Oats

SILVER

Marks & Spencer

DewGibbons + Partners

Josh Wood Guardian of Colour

SILVER

Merck Consumer Health

Creative Leap

Kytta Brand Re-staging

GOLD

MillerCoors

Turner Duckworth

Miller Lite

BRONZE

Nestlé Hong Kong

Elmwood

Acti-V

SILVER

Newby

Lewis Moberly

The Finest Tea Collection

GOLD

Ocean Trawlers

Carter Wong Design

Atlantika Brand Creation

GOLD

Pasty Presto

Absolute

Pasty Presto Rebrand

SILVER

Pearlfisher

Pearlfisher

Jump In

GOLD

Pipers Crisp Co.

BrandOpus

Pipers Crisp Co. Redesign

BRONZE

POP Village

Elmwood

A Step Forward for a Plimsoll Brand

BRONZE

Princes Food & Drink Group

Tayburn

Crosse & Blackwell

SILVER

Purcell

Kimpton Creative

Purcell

GOLD

Purity Soft Drinks

Williams Murray Hamm

JuiceBurst

BRONZE

Rainforest Foundation UK

999 Design

Rainforest Foundation Summer Campaign

BRONZE

S7 Airlines

Else London

Friction Free Flight Bookings

BRONZE

Shepherd Neame

JDO Brand Design & Innovation

Whitstable Bay Redesign

SILVER

Strong Nutrients

Pearlfisher

Changing the Perception of Health and Wellness

SILVER

Superdrug

B&B studio

Superdrug Facial Cleansing Wipes

GOLD

The Monty Bojangles Company

Springetts Brand Design Consultants

Monty Bojangles

BRONZE

The National Bingo Game Association

The Workroom

The Winning SHOUT!

BRONZE

Thompson Aero Seating

Factorydesign

Vantage XL Aircraft Seating

SILVER

Treboom Brewery

United by Design

Treboom Brewery Bottle Range

SILVER

Trend Control Systems

Ratio Design Associates

IQ4 Control Hardware

GOLD

Twinings International

BrandOpus

Twinings Signature Blends

BRONZE

Unilever

Casa Rex

TIGI XMAS 2014

GOLD

Virgin Media

Engine Service Design

Voice of Our Brand

GOLD

White Logistics

The Allotment

Further and Faster than the Competition

GOLD

Whitworths

Brandpoint

Happiness is Whitworths

GOLD

Wyevale Garden Centres

Kiwi & Pom

Wyevale Garden Centres

BRONZE

Young’s Seafood

Springetts Brand Design Consultants

Young’s Seafood

Browse all the Bronze, Silver and Gold award winning entries at www.effectivedesign.org.uk