Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email communications@dba.org.uk with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

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Merry Christmas from the DBA


Wishing all our members and industry friends a very merry Christmas and a happy New Year! Here are a few festive tips and tipples from the DBA team to get you in the spirit.

12/12/2018


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How do you define ‘growth’?


The newly launched report from the Creative Industries Federation (CIF) - ‘Growing the UK’s Creative Industries’ - explores what ‘growth’ actually means to creative enterprises.

07/12/2018


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Could you be an Export Champion?


The DBA is working with the Department for International Trade to identify Export Champions amongst its membership. Find out if you qualify and sign up.

21/11/2018


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Design skills and the UK’s Industrial Strategy


On 1 October 2018, the All-Party Parliamentary Design and Innovation Group (APDIG), the Design and Technology Association (DATA) and the Design Business Association (DBA) launched a report that sets out recommendations for how design can be embedded within our education system to equip society with the skills required to confidently face the challenges of the Fourth Industrial Revolution.

21/11/2018


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Sharing experiences to enrich your business


With this year's 'DBA members discuss...' event series really resonating with the membership, here's a look back at a few snippets from the lively discussions around the country.

21/11/2018


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Health and happiness at work


In the UK only 2% of workers said they'd feel comfortable talking to HR about their mental health. And yet poor mental health is now the number one reason for staff absence*. It's one thing to open up to friends or family, but how do you create an environment where people are happy to talk openly with their colleagues?DBA member, Rufus Leonard's Emily Duncan outlines the steps they've taken to help with the health and happiness of their team.

21/11/2018


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The repositioning of Vitalite


The dairy-free sector has hit the mainstream. 10% of the UK population are now avoiding dairy as part of a healthy lifestyle, or due to an intolerance. For Vitalite, a dairy-free spread, this was a huge opportunity for growth, but it needed to shake off its established identity as a sunflower spread, rather than a credible dairy alternative.

14/11/2018


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A larger slice of Pi


The 'Raspberry Pi Official Case' designed by Kinneir Dufort, proves how potent the addition of design to a technology product can be.

01/11/2018


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One Feeds Two: Rethinking the meaning of good food


We take a look at how, through developing a credible brand, a one-man-band became a global charity and delivered 3.7 million school meals to children in poverty.

01/11/2018


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Hagkaup: A case of halve the footprint, yet triple the sales


Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.

01/11/2018


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