Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email communications@dba.org.uk with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

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A larger slice of Pi


The 'Raspberry Pi Official Case' designed by Kinneir Dufort, proves how potent the addition of design to a technology product can be.

01/11/2018


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One Feeds Two: Rethinking the meaning of good food


We take a look at how, through developing a credible brand, a one-man-band became a global charity and delivered 3.7 million school meals to children in poverty.

01/11/2018


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Hagkaup: A case of halve the footprint, yet triple the sales


Despite reducing its flagship store’s footprint by 50%, Icelandic supermarket Hagkaup managed to increase sales per square metre by 77% with a new layout design by M Worldwide, which won them a DBA Design Effectiveness Award.

01/11/2018


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Kontrol: Commanding a change in attitude to design


Commissioned to create differentiation through design and to define the future of the control room market, the resulting Kontrol Command system met or exceeded all original expectations, changed company attitude towards design and won a DBA Design Effectiveness Award.

01/11/2018


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Where do the women go?


Confronting the gender imbalance of creative roles in design agencies, and how to address it.

01/11/2018


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The impact of Twenty/Twenty


Lynne Dobney and United Studio's Chris Bradley were paired as mentor and mentee in the Twenty/Twenty programme last year. Here they share their experiences and why they'd encourage you to get involved.

01/11/2018


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How to communicate your business ethos to differentiate yourselves from competitors


Design companies are uniquely placed to react positively to this kind of shifting landscape, and have led the way in demonstrating a more thoughtful and alternative way of running their businesses, instilling their brand ethos with things like a renewed focus on people, wellbeing, the environment, education, humanitarian efforts, or community-based initiatives.

01/11/2018


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Waves on the ocean: What lies beneath your performance data?


When it comes to running an agency there’s a multitude of data to stay-on top of, from cash flow to profitability, client debtor days to utilisation rates.

01/11/2018


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Ripping-up the rulebook: Recognising freelance costs in a different way


As more designers are looking at the freelance route for a perceived better, more independent lifestyle with more money, agencies need to recognise freelance costs in a different way. It’s time to rip-up the rulebook relating to Gross Income and its use as the main denominator.

01/11/2018


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Working mothers: Giving women the support they need


Returning to work after having a baby can be a big adjustment for women. However, the disappointing stats around pay, promotions and confidence levels suggest there’s a long way to go in supporting women through this monumental phase in their lives.

01/11/2018


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