Championing Design Effectiveness

Championing effective design and supporting your business to be more effective is fundamental to everything we do.

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

The DBA sets the standard for quantifying the value of design and in celebrating its transformative impact on business, public services and people’s lives. Nowhere is the quality and effectiveness of the industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.

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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email communications@dba.org.uk with details.

The DBA publishes a monthly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

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DBA vacancies


Work in an exciting and dynamic industry, with inspiring and market-leading design professionals, and help champion the transformative power of design.

31/10/2018


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New appointees to the DBA Board of Directors


The Design Business Association is delighted to announce the appointment of Merle Hall, CEO of Kinneir Dufort, and Nir Wegrzyn, founding partner and CEO of BrandOpus to the DBA's Board of Directors.

11/10/2018


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Intelligent data gathering


With the DBA Design Effectiveness Awards Call for Entries underway, DBA Head of Services Adam Fennelow shares brief details of two previous winning examples whose robust and effective gathering of customer and colleague insight to inform the design process, has produced some very impressive results.

11/10/2018


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2018 DBA Annual Survey Report & Annual General Meeting


DBA members from across the country joined the 2018 Annual General Meeting to be the first in the design industry to learn of the results of the 2019 DBA Annual Survey Report, to approve the appointment of new Board Directors and to hear DBA Chief Executive, Deborah Dawton's plans for the DBA membership in 2019.

11/10/2018


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Twenty/Twenty Mentoring: ‘why wouldn’t you?’


In this quick read, Jane Simmonds shares her thoughts on the rewarding experience of being a mentor on the DBA’s Twenty/Twenty programme.

11/10/2018


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Why is DBA Twenty/Twenty Mentoring the best investment you’ll make in your business?


We caught up with Twenty/Twenty mentee, Ben Stanbury, founder of Bright Lights Creative to see what impacts the DBA’s mentoring programme has brought to both his business and Ben personally, and why he’s decided to sign-up again this year.

11/10/2018


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Sustainability means shifting from human-centred to ‘humanity-centred’ design


Many of today’s products and consumption patterns are looking increasingly unsustainable and designers have an important responsibility in all this. The fact that the design of all this wasteful stuff dictates 80% of its impacts, it's right to ask whether the way we design today is fit-for a sustainable future?

11/10/2018


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What do you do if you want to grow without getting bigger?


Wanting to stay small and nimble in size, yet not limit the ambitions of staff, DBA member 4c introduced an innovative model, which has grown the business on many levels.

11/10/2018


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Insurance to meet your business needs


While insurance might not necessarily be front of mind, it’s a consideration that shouldn’t be taken lightly when protecting your business from both a financial and reputational perspective.

27/09/2018


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A Twenty/Twenty mentee on the programme’s value


In this two minute read, Helen Fairely explains how the DBA's Twenty/Twenty mentoring programme has significantly benefited her business, 6-2 design.

27/09/2018


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