Main Content

DBA Design Effectiveness Awards 2021 | Winners shortlist announced

We’re delighted to announce the shortlist of winning entries in the DBA Design Effectiveness Awards 2021. 

Nowhere is the value of design more evident than across the winning case studies in the DBA Design Effectiveness Awards and this year’s shortlist powerfully demonstrates the integral role design plays in transforming businesses, improving societies and enhancing people’s lives.

clive-grinyer-headshot-copy“Despite these challenging times, the standard of applications and quality of stories was stronger than ever. The judges, as rigorous as usual, were able to identify compelling and inspiring stories that showcase how and why design, as we look forward to new horizons, is vital to our future. This year is a celebration of courage and achievement in the face of great challenges across all aspect of business. I’m looking forward to cheering on the winners who have achieved so much, by design.” Chairman of the Judges, Clive Grinyer


Congratulations to the 28 winning agency and client partnerships and our thanks to our judges. We’ll be exploring the breadth of the winners’ impact and revealing who’s won Bronze, Silver or Gold awards, along with the coveted Grand Prix, at the online awards ceremony.

Join us to celebrate the power of design

79-copyOn Tuesday 15 June from 12pm BST, our 2021 winners will find out if they’ve won Gold, Silver or Bronze at the DBA Design Effectiveness Awards 2021 winners announcement.

The online event, which is free and open to all, is a fantastic opportunity to find out what makes a DBA Design Effectiveness Award winner, so you too can prepare your case.

Tune into the live broadcast to celebrate the power of design and toast the success of our 2021 winners. Register here.

DBA Design Effectiveness Awards Winners Shortlist 2021

Business Consultancy

Project title

Kit & Kin B&B Studio

Kit & Kin Branding


BrandOpus Princes Branding



Rustlers Visual Identity & Packaging

Whitby Seafoods BrandOpus

Whitby Seafoods Branding

Anadolu Efes Spor Kulübü Brown & Co

Anadolu Efes Spor Kulübü Identity 


Bulletproof Apetina Branding 
Soapsmith Bulletproof

Soapsmith Repositioning & Rebrand

Diageo Butterfly Cannon

Johnnie Walker Blue Label

Port of Leith Distillery Contagious 

Lind & Lime Gin


Air Wick Essential Mist


Nûby UK Packaging 

Fourth Wave Wine Denomination

Tread Softly

Mondelez International  Design Bridge

Cadbury Heroes

Globe-Traveller Ergodesign

Voyager X 

Cafédirect Family (and friends)

Cafédirect Branding & Packaging

Digibete HMA

Digibete Digital Platform

BrewDog Distilling Company LOVE.

LoneWolf Gin Re-brand

Lloyds Banking Group M Worldwide

The Bank of Scotland Flagship Branch

Tesco Bank Modern Human

Tesco Bank Customer Service Transformation

Oxfam One Fine Day Design

Oxfam Superstore

Lakrids by Bülow Pearlfisher

Lakrids by Bülow Rebrand

Newcastle Carers Sail Creative

We Care Too Campaign

Henderson’s Relish Springetts 

Henderson’s Relish Rebrand

KP Snacks

This Way Up

Potts’ Partnership This Way Up

Potts’ Packaging

Castle Fine Art Thursday

Castle Fine Art Website

Sodexo Without

Modern Recipe 

Kirkstall Brewery WPA Pinfold

Kirkstall Brewery Repositioning


pernilla“The DBA Design Effectiveness Awards is the most relevant design award because it demonstrates the future lens through which all design will be perceived and valued.” 


Pernilla Johansson, Chief Design Officer, Electrolux Group


It’s never too early to get started on your entry

If you’d like to put your business in the frame to win a DBA Design Effectiveness Award, it’s never too early to get started. The call for entries for the 2022 programme will open in June this year, but you can get a head start by heading here for more details about the DBA Design Effectiveness Awards and for information on how to start gathering data to build your case. 

You can also sign up to our mailing list to be the first to know when the next call for entries launches.


We use cookies to help improve our website. By continuing to use this website, you agree to our use of cookies.