Deborah Dawton, Chief Executive of the Design Business Association
As Chief Executive of the Design Business Association, Deborah works with the industry to champion the tangible and measurable impact of design and its capability for change in business and government, nationally and internationally.
Her passion for design as a strategic tool that boardrooms must recognise, and her experience of the UK’s diverse and competitive design sector enable her to lead the DBA as it works tirelessly to build universal confidence in design investment and support the design industry to deliver on this promise.
Pernilla Johnasson, VP & Head of UX Design Chapter in Volvo Group
Pernilla has nearly 30 years of design leadership experience in multinational corporations, currently leading UX within Digital & IT at the Volvo Group, driving an ambitious digital and cultural transformation. As Chief Design Officer at Electrolux, she managed a global network of 200 designers across seven locations, following 13 years at Philips Design.
Pernilla is a people-centric leader who fosters holistic, research-based experience development and has built multiple high-performing teams across three continents, resulting in design effectiveness and numerous award-winning solutions. This is exemplified by co-founding the Centre for Organisational Creativity, which aids organisations in building their creative capacity in a systemic way.