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How has design leadership changed over the last two months?

With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.

Design is all about people:

– The people we design for and their needs and wants: the user, the consumer, or simply, the human being.

– The people designing and their way of thinking: the designer, the innovator, the entrepreneur.

– The people surrounding the designer and the dynamics of their interactions with the designer: the sponsor, the business leader, the R&D partner, the co-conspirator, the team, the road-blocker. They can enable, amplify, accelerate, or disable, slow down or destroy.

Mauro has been studying, shaping and directing across these three dimensions of people as Chief Design Officer of multinational corporations like PepsiCo and 3M for many years. With COVID-19 now impacting people in each of these dimensions – changing, amplifying and evolving needs and desires, ways of thinking and working, and the dynamics of interactions and connections – it’s clear that the human beings that design, the human beings that surround the designers, and the human beings we all design for won’t be the same anymore.

Join us live for this free one hour webinar from 12.30-13.30 on Friday 29 May as we ask Mauro how the world has changed for us all and what we as designers can do to respond to these changes.

Limited to 500 registrations, avoid disappointment and register here.

Please note that after 30 May you will have to upgrade to Zoom 5.0 to join meetings. Why not upgrade now? Follow this link to get started.

About Mauro Porcini

3Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Aquafina, Lifewtr, Naked, Kevita, Stacy’s, SunChips, amongst many others, as well as new platforms such as Alternative Hydration (water personalisation and consumption beyond the bottle) and Spire (Smart Fountains for drinks customisation), just to mention a couple. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, licensing, retail, architecture, and digital. Sustainability is one of his main goals as well as one of the company’s today.

In the past 6 years his design team has won more than 800 Design and Innovation awards. Lately the company has been recognised by Fortune in their 2018 Driven By Design list, one of only two organisations from the Food & Beverage industry.

Mauro has been recognized with several personal awards, including Fortune’s 40 under 40, Fast Company 50 Most Influential Designers in USA, Master of Design, Most Creative People in Business, GQ 30 Best Dressed Men, amongst many others.

In 2018 Mauro was recognized with the Knighthood (Cavaliere) by the President of the Italian Republic.


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