New Year, New Business – a panel discussion and Q&A with DBA Experts
To kick off the new year, we’re bringing together three new business gurus for a one hour session that will ensure your new business strategies in 2021 put you on the front foot to compete and thrive.
Months of keeping up with the pace of change and responding to client needs have put a strain on agency positioning and proposition. Lost business has had to be replaced with an open mind about the work you do. And securing new clients has called for a new style to cut through at every part of the new business cycle.
In a lively panel discussion and Q&A, Lucy Mann, Jonathan Kirk and Tim Duncan will be discussing the thinking, techniques and execution required to succeed, covering everything from how you identify and define what your offer is now, to what you should be saying to the outside world and the best practice needed to cut through the noise and win new clients.
Lucy Mann helps agencies take control of the new business process, helping them to leverage their assets, get clearer visibility of revenue potential and create workable new business strategies and plans.
As well as advising agencies on all aspects of business growth, Jonathan Kirk frequently works at the sharp end of business development, pitching, presenting and delivering high profile strategic work for major brands and has unrivalled access to clients and a real understanding of their needs and anxieties, through his work on the annual ‘What Clients Think’ report.
Tim Duncan works with agencies to devise, develop and deliver comprehensive strategic and tactical plans for external communications which support business development with techniques that cut through and truly demonstrate expertise.
Join us from 3-4pm on Thursday 21 January for our first webinar of 2021. Open to all, book now.
About the panel
Lucy helps agencies optimise their new business performance.
Drawing on 30 years’ new business experience, Lucy works with agencies to create workable new business and marketing strategies and plans, mentors in house new business teams and helps client service teams build deeper, more profitable relationships.
A big believer in using marginal gains to unlock new business paralysis, Lucy is the creator and host of the Small Spark Theory new business podcast.
Up to the Light
Jonathan Kirk advises a wide range of agencies on all aspects of business improvement and growth, challenging some of the ingrained assumptions that exist in our industry and providing effective, insight-led advice.
Every year Jonathan and his team at Up to the Light Ltd. interview hundreds of clients on behalf of design agencies and publish the influential ‘What Clients Think’ report, in association with the DBA. This is a fascinating snapshot of the client/agency relationship. They also provide positioning and strategy for brands, so are continually interacting with clients at a senior level. This client side involvement is of huge benefit to his agency clients.
Jonathan recognises that agencies have different cultures and ambitions, and different levels of business maturity. For this reason, his advice is always bespoke, relevant and effective.
Tim has over 14 years of experience working both in-house and for market-leading PR agencies. Before establishing TDC PR in 2013, Tim was Head of PR for leading design and innovation company Seymourpowell.
Tim has experience in devising, developing and delivering comprehensive strategic and tactical plans for external communications in support of business development, marketing, and reputation management.
With an enthusiastic passion for both the cultural and economic significance of the creative industries Tim and his team at TDC PR help companies, creative agencies and individuals in a wide variety of fields including product design, brand and packaging, digital, brand experience, retail and hospitality design, innovation, transport design, creative education, architecture and interiors.