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Adam Graham

Adam empowers and mentors agencies to attract and win new business.


Adam is a creative, commercially focused new business and marketing specialist, driven by a desire to help B2B businesses, particularly marketing agencies, stand out and grow by building reputable brands.  He has honed his craft over the last fifteen years, having worked in new business consultancies and in-house for RAPP, Vizeum, Isobar as well as agency networks Omnicom and Dentsu Aegis. He is experienced in brand building, marketing and sales pipeline development, as well as running hundreds of successful multi-million-pound pitches. He believes strongly that business owners need to be braver and more honest to create authentic and differentiating brand stories, so that they can attract the right, long-term clients.  This belief, coupled with a more scientific approach to new business, gives business owners the confidence and rigour they require to succeed. 

Gray Matters is a strategic business development agency for agencies whose mission is to change the perception sales in our industry and help people learn to love it.  We mentor and empower agencies to attract and win new clients via several programmes that all follow a proven and tested methodology; from creating a compelling positioning, designing a new business strategy and offering a flexible ‘plug and play’ solution to help you execute your strategy. The programmes range from training to full consultancy, tailored for one-man bands to 100-man independent agencies.

Areas of expertise

Business processes: Business strategy & planning • Business diagnostics • Process Management • Project Management
Marketing: New business development • Marketing strategy & planning  Client retention & development • Procurement • Public relations
People: Appraisal systems • Client / consultancy contracts • Staff development & training • Coaching • Mentoring
Financial planning: Performance & efficiency

Experience in the design industry

Design industry experience: 11-20 years


We initially reached out to Adam and his team to help us out with our positioning as an agency, as well as helping us refine our new business and marketing plans for 2020. We were immediately impressed by Adam’s ability to come in and constructively analyse where we were at as a business and what we could tweak in order to position us in a place we were happy with, then help sculpt our new business and marketing plans to reflect this new positioning. Overall, Adam and his team have been super easy to work with, and a fantastic asset for us going into the new year, successfully helping us clarify where we are and how to get to where we want to be.

Vicki Young, Founder, Nalla


“We approached Gray Matters after a rocky time for the business. We had a vision in our head for what the business should be known for but it wasn’t until we sat down with Gray Matters, that we were able to articulate it.  We were really impressed with how they ‘got us’ and this has now been brought to life through a new website.  New Business has always been a struggle for us and that came down to lack of focus.  Our content and targeting was all too generic but now we are honing in to make ourselves much more relevant to a certain audience.  The database and Mailchimp lists were all quite out of date and so the quality of our data was letting us down.  This is something Gray Matters has addressed, putting in place a much more effective nurturing programme to help us build a consistent pipeline.”

Jamie Simmonds, Managing Director, The Tin

Contact expert

Use the form below to send an email to Adam Graham.


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