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Lorraine Tovey Artis

Lorraine provides strategic business growth consultation to drive positive and purposeful change with a people centric approach. Depending on your journey, this change might be transformational or incremental and having worked in design for most of her career, her approach will be relevant, bespoke and appropriate to your needs.

Lorraine loves working with and within agencies to deliver end to end strategic consultation, reviewing what exists, identifying growth areas and any barriers, then helping to build the Business Strategy.
Knowing how to set up and embed a strong purpose and vision into a business comes from years of hands on experience in the design and communications service sector. Having trained and worked as a designer, she also understands the implications of management on creatives.
The formation of bespoke, tangible goals and actions plans alongside the creation of all operational elements of a design business is a specific area of expertise. 
People are the most important element in business, so she always aims to help balance team wellbeing and health with commercial needs, by establishing structured systems and processes including financial and performance management tools and best in class client service models whilst integrating new business and marketing direction

Areas of expertise

Financial planning: Performance & Efficiency • Systems & Accounting • Financial Management & Budgeting
People: Human Resource Management • Appraisal systems • Client/consultancy contracts • Terms & Conditions • Staff development & Training Plan Mentoring
Business strategy & processes: Business strategy & planning • Business Diagnostics • Process Management • Project Management
Legal and Ethical: Client / Consultancy Contracts • Terms & Conditions 
Marketing: New business development • Marketing strategy & planning • Client retention & development • Procurement 

Experience in the design industry

Design industry experience: 11-20 years



"Lorraine and I worked together for 15 years, from 2004 until 2019. In that time I had the honour to witness her fast rise from diligent client partner to the most inspiring, considered and forward thinking fellow Board Director. At a time of crisis, she took on the role of interim managing director, a role she fully embraced and excelled in. She has the rare talent to unite sharp commercial acumen with extraordinary emotional intelligence. Both internal teams and clients regularly praised her endless courage of tackling meaningful challenges and her determination to get the important things right. I truly miss working with her! I found her to be the most brilliant sparring partner and will be forever grateful to Lorraine for making my life a true joy. "

Mariann Wenckheim, Director, 20.20 Limited

"Lorraine was an inspirational Operations and Client Services Director of one of Writtle’s highest profile innovation agencies, with over 10 years of service delivering outstanding results. Lorraine is commercially astute and possesses a clear vision of what makes an agency tick, applying rigorous structures and processes to achieve measurable success. Allied to this, Lorraine possesses outstanding people skills and ensured staff wellbeing throughout the agency, as well as holding several key client relationships that generated significant revenue for the business. She’s got the lot. "

Robert Essex, Executive Chairman, Writtle Holdings Limited

"I’ve worked with Lorraine on a number projects. Lorraine has a great ability to understand complex problems and help break them down from strategy to delivery. Lorraine’s rigorous attention to detail in planning, especially budget management, was crucial for our project delivery and her ability to navigate shifting priorities whilst staying on track was impressive. She is both a strategic sounding board and pragmatic operator, with a great understanding of brand and customer experience. "

Doug Glenwright, Head of Customer Experience, Marella Cruises (TUI U.K.)

"Lorraine’s breadth of experience in operations direction across a diverse range of brands and sectors meant she could get under the skin of our brand and business very quickly. She immediately made a contribution by setting up our innovation department and working collaboratively to align all areas of the business. Her agency and service delivery experience meant she was highly skilled at liaising between external partners and the internal team, and her passion for purpose and to ‘only do good’ in her working life was a real asset to have when leading a B-corp brand. "

Adam Thompson, MD, Rebel Kitchen

Contact expert

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