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Ideas and initiative

You’re a creative company from top to bottom, and ‘ideas’ aren’t just confined to the creatives. But where do ideas come from and how can you make sure they keep flowing?

In this lively, hands-on session, design agency staff in any role will come to understand how the brain works and how you can use resources, research and information to generate ideas that really work.

We’ll give you problem-solving techniques that boost your creativity and explore ways to constantly stretch your own mental flexibility.

Delegate feedback:

“Very stimulating – lots of food for thought.” Sarah Beak, Fulton


About: Liz Lydiate

From a pioneering starting point in the mid 1970s, Liz has been influential in the introduction of professional practice teaching in art and design colleges nationally. She devised and acts as course director for the DBA Professional Practice Course, and established and managed BA and MA Design Management Programmes at University for the Creative Arts.

She was course director for MA Enterprise and Management for the Creative Arts at the University of the Arts London, and now specialises in career and practice development for creative individuals, and business development for small creative organisations.



Available as a half-day in-house session for a group of 6 or more. Prices per person:

  • Standard rate £325+vat (£390)
  • DBA members £210+vat (£252)

We are able to offer the following discount structure to the standard ticket price, based on the numbers attending the session:

  • 8-10 people – 5% discount
  • 11+ people – 10% discount

To discuss availability, please contact us at or call 020 7251 9229.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

Image credits: © Wongstock


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