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Lead the team, lead the vision: how leadership styles affect an agency’s chances of being successful

All agencies are different, having been set up and led by unique individuals. Some leaders are more successful at building a great agency than others. An owner/manager’s leadership style affects the culture of the organisation, the ability to recruit and retain talent and ultimately the profitability and value of the business.

There are many myths about “great” leaders. Perhaps you’ve wondered whether you are one (or could become one) of those great leaders.

This workshop will help you to identify where your strengths lie; whether you are an entrepreneur, a manager or a great leader (or even a bit of everything). We will show you why some management teams are more successful than others at building great agencies. By understanding the strengths and weaknesses of such teams you will learn to recognise your own strengths and limitations, and those of your team, and how they might impact on your ability to grow your business.

You will learn:
  • A holistic approach to leading an agency.
  • What makes an agency special.
  • Why setting goals is so important.
  • What a leader’s role is.
  • What behaviours make leaders successful.
  • What your core leadership competencies are and how they might affect your chances of success.
  • What characteristics your team needs to be even more successful.
  • What type of culture exists in your agency.
  • What small changes you could make to improve your chances of success.
Delegate feedback:

“Brilliant overview of how to lead a design business to success.” Ian Robson, Managing Director, Robson Dowry

“A thought provoking insight into the importance of a clear vision.” Joe Bower, Refinery


About: Allison McSparron-Edwards

Having started life as a rock loving geologist, Allison decided to move into the world of commerce and people management, qualifying first as a Chartered Accountant and then as a Business Psychologist with the Open University. She is also a certified Psychodynamic Counsellor, a qualified coach and a member of BACP and the IOD.

Allison has worked largely for service sector businesses, starting at one of the top 5 consultancies, then using her management skills in a multinational relocation business, before moving on to the marketing and communications sector. She has worked at board level in local, regional and London agencies, applying strategic thinking, developing businesses and people, and improving commercial returns. Allison combines a shrewd business sense with the ability to understand the human issues involved in any group working together. With 30 years commercial experience, Allison has worked (at board level) as a Director, Consultant, NED and M&A specialist.

Her commercialism, intuition and energy helps her identify and resolve problems for individuals and organisations providing clients with demonstrable business improvements and revitalised focus and direction.


Available as a half-day in-house session for a group of 6 or more. Prices per person:

  • Standard rate £380+vat (£456)
  • DBA members £245+vat (£294)


We are able to offer the following discount structure to the standard ticket price, based on the numbers attending the session:

  • 8-10 people – 5% discount
  • 11+ people – 10% discount

To discuss availability, please contact us at or call 020 7251 9229.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

Image credits: © Constantin Stanciu


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