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Marketing for design

Marketing is an essential tool for any design and creative businesses. Your clients are often in ‘marketing’ too. But design businesses don’t always use marketing as well as they could. In this workshop we explore what a marketing-aware organisation really is, and we relate general marketing principles to design practice.

We look at market positioning – what it means, and how to use it – and provide you with the tools you need to build a framework for marketing activity and to research and convert new markets.

Delegate feedback

“Fantastic session, very useful, concise and clearly well established and toned, but relevant to both my current issues and broader company strategy – easy to integrate solutions.” Charlotte Ellis, BrandOpus

“Most enjoyable & informative – 3 hours proved to be too short it was so good! I found it very interesting and thought provoking and Liz is wonderfully inspirational.” Vanessa Croft, Undercurrent Brands

About: Liz Lydiate

From a pioneering starting point in the mid 1970s, Liz has been influential in the introduction of professional practice teaching in art and design colleges nationally. She devised and acts as course director for the DBA Professional Practice Course, and established and managed BA and MA Design Management Programmes at University for the Creative Arts.

She was course director for MA Enterprise and Management for the Creative Arts at the University of the Arts London, and now specialises in career and practice development for creative individuals, and business development for small creative organisations.


Available as a half-day in-house session for a group of 6 or more. Prices per person:

  • Standard rate £325+vat (£390)
    DBA members £210+vat (£252)

We are able to offer the following discount structure to the standard ticket price, based on the numbers attending the session:

  • 8-10 people – 5% discount
  • 11+ people – 10% discount

To discuss availability, please contact us at or call 020 7251 9229.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

Image credits: © Tifonimages


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