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Money matters

The first rule of business is, make a profit. Understanding the key profit drivers and how to measure them is a fundamental discipline.

This module takes you through best practice in management information including developing profit forecasts, weighing up the business elements that affect them, the best ways to use management accounts and maximise cash flow.

It’s all about good, timely decision-making, particularly as changes happen that affect your business so we’ll de-mystify financial jargon and leave you in a position to understand and question financial information and consider what actions you need to take as a result.

Delegate feedback:

“Made a usually very boring subject interesting – really enjoyed it.” Helen Davies, The Engine Room

“Absolutely brilliant module, confidence building in action.” Christine Ayre, Kings College London


About: Mandy Merron

Mandy Merron is a partner who works with design and other creative businesses of all sizes and at all stages of development. She has lectured and written on management and financial issues in design and marketing businesses and has worked with designers for over 25 years.

Mandy has written sections of the annual survey “Financial Performance of Marketing Services Companies” and contributed to the quarterly publication “Marketing Services Monitor.” She is lead partner in marketing specialist Kingston Smith W1 Corporate Finance where she advises clients on strategy as well as fund raising and buying and selling businesses.

Prior to joining the firm Mandy was at the West End office Spicer & Oppenheim (latterly Touche Ross & Co) where she worked with a number of marketing services businesses at all stages of development. During this period she also spent time specialising in taxation and working with the firm’s corporate recovery department on marketing services assignments. Mandy is also a director of the Direct Marketing Association.


Available as a half-day in-house session for a group of 6 or more. Prices per person:

  • Standard rate £325+vat (£390)
    DBA members £210+vat (£252)

We are able to offer the following discount structure to the standard ticket price, based on the numbers attending the session:

  • 8-10 people – 5% discount
  • 11+ people – 10% discount

To discuss availability, please contact us at or call 020 7251 9229.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

Image credits: © Fotoeye75 |


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