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Negotiation skills

In the design business, negotiation is a skill you use every day. With prospects, clients, colleagues and suppliers alike, you spend a significant amount of time negotiating deadlines, creative decisions, budgets and many other elements of your work.

Join PREDDY&CO Partner and DBA industry Expert Shan Preddy and polish your negotiation skills. Improve your ability to get the responses you need to keep work moving ahead with minimal effort. As a confident negotiator, you’ll achieve better results for you and your business.

This workshop will cover:
  • The top qualities of a good negotiator.
  • Setting objectives and how you can boost your chances of success.
  • Negotiating positions and setting parameters.
  • Holding the power when negotiating.
  • A 10 point plan to help you prepare for negotiations.
  • Working with procurement and checking contracts.
  • Attending will help you to:
Adopt the top qualities of a good negotiator and boost your success.
  • Build, improve and maintain relationships with key stakeholders.
  • Gain more confidence to negotiate in any situation – with your team, suppliers and clients.
  • Understand the different roles in complex negotiation and how to handle them.
  • Get what you want and need from any negotiation situation.
  • Book your place on this workshop to improve your negotiation skills, and see an improvement in all areas of your business.
Delegate feedback:

“It gave me the tools & techniques to be a confident (and hopefully more successful) negotiator.” Prue Fenwick, Small Back Room

“Shan is brilliant – always delivers good material in a comprehensive, digestible way.” Kelly Chapman, Bostock and Pollitt

Very thorough and easy to follow session – great pace and a wealth of intelligent thoughts and hints.” Anthea McKnight, Client Services Manager, liquid agency

“Enlightening and inspiring from an engaging speaker.” Cristian DiLauro, Senior Creative Account Manager, Parker Williams

“Very rewarding and thought provoking! Shan was a joy!” Steve McGaulley, Executive Creative Director, liquid agency

About: Shan Preddy

Shan specialises in marketing consultancy and skills training for design firms and in-house design teams of all shapes and sizes, and from all design disciplines, helping them to improve their performance and profitability.

Preddy&Co’s consultancy work blends new business strategy and planning with client relationship management and development, and often involves client and prospect interviews. Their training programmes cover presentations, conference speaking, credentials meetings, pitching, sales, negotiation and client relationships.

In addition, Shan is a regular speaker and facilitator at international design conferences, and she also delivers marketing seminars for design-sector organisations across Europe. She is a skilled workshop and awayday facilitator, and teaches a wide range of training courses and workshops for the DBA.

Shan’s professional memberships include the Chartered Institute of Marketing, Institute of Directors and Marketing Society. She is an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts’ Register.

Her books How to Market Design Consultancy Services and How to Run a Successful Design Business have become international industry standards. Both are published by Gower with the UK Design Council’s endorsement.



Available as a half-day in-house session for a group of 6 or more. Prices per person:

  • Standard rate £325+vat (£390)
  • DBA members £210+vat (£252)

We are able to offer the following discount structure to the standard ticket price, based on the numbers attending the session:

  • 8-10 people – 5% discount
  • 11+ people – 10% discount

To discuss availability, please contact us at or call 020 7251 9229.

All DBA events and training courses are subject to standard terms and conditions which can be read in full here.

Image credits: © Rawpixelimages |


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