News & Views

Here we talk all things design effectiveness, and everything in between – from thought leadership and insights that help strengthen the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. 

Drop back regularly for a browse of the latest articles.

Main Content

The DBA publishes a fortnightly e-newsletter full of expert advice and guidance, interviews with leading industry figures and topical content and news. Not yet on the mailing list? Click here to register.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email communications@dba.org.uk with details.

growth

Going for growth


A wrap of our national tour of member agencies, where we gathered with members aplenty to discuss the hot topic of agency growth.

19/07/2017


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Snacking

Hippeas: Revolutionising the global snacking market, one chickpea at a time


Revolutionary healthy snack Hippeas enlisted design leaders and DBA members jkr to create a brand and identity that would entice leading retailers to stock them. It worked, and they won Gold at the 2017 DBA Design Effectiveness Awards to boot.

19/07/2017


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Scotch

Buchanan’s: Overhauling an iconic brand leader


ForceMajeure Design worked with Diageo to successfully re-brand Buchanan's Scotch whisky, leading the project to win a Gold Design Effectiveness Award.

12/07/2017


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challeneges

Are you solving challenges or making change?


DBA member agency The Clearing has recently transformed the way it thinks about its work. In his latest blog, the DBA’s Adam Fennelow explores the benefits this change has delivered.

28/06/2017


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The new age of account management


Today, account managers need to be firmly in control of data. Pegasus’s Dan Hogan looks at how to get the job and client related information you need, at a push of a button.

28/06/2017


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Design Business Association announces new Board Directors


At the Design Business Association's 2017 AGM, members voted in new Board Directors and re-appointed three existing Directors for extended terms.

23/06/2017


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Putting the sparkle back into a classic


A few years ago Orangina was in serious decline, losing 29% of total brand value year on year. What put the sparkle back into this classic, to give it its highest market share in company history?

21/06/2017


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user

Digging deep: understanding the end-user to deliver design driven results


We investigate how user focused insights have informed game-changing strategies for a new age of mental health support and charity retail.

31/05/2017


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Design: a lasting legacy


Explore the lasting legacy of effective design through a look back at the long-term impact of two previous winners of Design Effectiveness Awards.

31/05/2017


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retail design expo

Retail Design Expo 2017: highlights


The DBA spoke to Matthew Valentine of Retail Design World about the highlights, trends and innovations that emerged at the Retail Design Expo.

24/05/2017


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