Representing Design

In a rapidly changing and increasingly demanding marketplace, design is a critical source of competitive advantage. Embedded within, and throughout a business, design can impact across the total enterprise transforming its fortunes and tangibly realising its strategic intent. 

From measuring success to sharing excellence and best practice, we work to build universal confidence in design investment, and to enable thriving partnerships between those commissioning and managing design and the agencies delivering it.

Through our work, and with the powerful collective voice of our membership, the DBA is uniquely placed to drive design ever further up the agenda in business and government. 

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Design Effectiveness

As the global leader on design effectiveness, we know that design delivers competitive advantage: it plays an integral role in improving societies, enhancing people’s lives and delivering business success. 

We draw focus onto the capabilities and impact of design – it can enable smarter systems and processes, enhance customer service, drive job creation, deliver efficiencies, improve profitability and much more. We work with business and government to achieve a marketplace where design’s full potential is universally capitalised and we champion the vital role the sector plays in our nation’s competitiveness.

design effectivnessDBA Design Effectiveness Awards

Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success. Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto design’s strategic and commercial value to business and society.

Prestigious and authoritative, the DBA Design Effectiveness Awards is the only award scheme that uses commercial data as a key judging criteria. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards.
“The DBA Design Effectiveness Awards clearly articulate the way in which investing in design is an investment in allowing your business to grow and ultimately make more profit.” Darren Henley, Chief Executive, Arts Council England
“Design has to be important to all businesses because it’s a key lever of differentiation. And in today’s market, you have to stand out, you have to differentiate and design is a very physical and practical aspect of how you do that.” Scot Gardner, Chief Executive UK & Ireland, Cisco. 

DBA Design Effectiveness Awards 2019 | shortlist

We are delighted to announce the 2019 shortlist of 59 winning entries below. 

A third panel of judges, consisting of CEOs from FTSE100 and some of the UK’s leading brands, will meet in April to select the winner of the prestigious Grand Prix award. View the full list of judges here. Here’s more from Chairman of the judges, Clive Grinyer, on the awards themselves. 

The shortlisted entries will find out if they have won Gold, Silver or Bronze at the award ceremony and dinner at the Royal Horticultural Halls on the 12thof June.

Book your tickets for the 2019 Design Effectiveness Awards here and find out what a difference design makes.

Business Agency  Project title
Intel Corporation 2LK Design & Moving Brands Intel at Mobile World Congress 2018
Moredun Research Institute/Wormvax 4c Barbervax® Commercial Vaccine Production System
Shelter Scotland 999 Design Campaign Identity and Chatbot
Warner Edwards Distillery Biles Hendry Warner Edwards Gin
AB World Foods BrandOpus Blue Dragon
Allied Bakeries BrandOpus Allinson’s
Dairy Crest BrandOpus Clover
Molson Coors BrandOpus Carling
Gloucester Rugby Brond Gloucester Rugby Rebrand
Anadolu EFES Brown&co The Brand Collective Bomonti Beer
Quorn Foods Bulletproof Quorn Redesign
SlimFast UK Costen Creative SlimFast Advanced Vitality
One Stop Stores Cowan London One Stop
GlaxoSmithKline DCA Design International Sensodyne Daily Care Toothbrush
Fourth Wave Wines Denomination Elephant in the Room
Diageo Design Bridge Gordon’s Gin
Diageo Design Bridge Smirnoff Red White and Blue
Jacobs Douwe Egberts Design Bridge Kenco
Jacobs Douwe Egberts Design Bridge L’Or
Mondelez Design Bridge Cadbury Heroes Advent Calendar
22 Street Lane Nursery Elmwood 22 Street Lane Nursery
AND Digital Elmwood AND Digital Identity
Craft Elmwood Craft Recruitment
Tesco Elmwood Wicked Kitchen
The London Oil Refining
Elmwood Astonish 
Loterie Romande Else Loterie Romande Platform Redesign
I C Scandinavia Free The Birds Eleni & Chris Salon Signature Collection
Oettinger Davidoff AG Free The Birds Winston Churchill Cigars
The Govan Community Project Good The Govan Community Project
stem4 HMA Calm Harm
Freixenet Hunt Hanson Freixenet Prosecco
GlaxoSmithKline Interbrand Parodontax
Barwood Capital Kimpton Creative Barwood Capital Identity
Edrington Kinship Creative Naked Grouse Rebrand
Covestro Landor Covestro: New Brand
Newby Teas Lewis Moberly Newby Classic Tea Collection
General Mills LOVE Häagen-Dazs Redesign
Lloyds Banking Group M Worldwide Lloyds Bank Manchester
The Primal Pantry Midday Branding for The Primal Pantry
Pharmaceutical Press Modern Human British National Formulary (BNF) App Design
Inspire, Culture, Learning and Libraries New English Design Beeston Library
General Mills Pearlfisher Oui by Yoplait
Meatsnacks Group Pearlfisher Cruga Biltong
Pearlfisher Pearlfisher The Pearlfisher Garden
Zana Morris Pearlfisher The Clock Gym
EE  Quinine EE Showcase Store Design
Anglian Water Spring Anglian Water’s First Water Funfair
McVitie’s Cake Company Springetts McVitie’s Moments
Whitworths Springetts Whitworths
World of Zing Springetts World of Zing
Eve Sleep Studio Minerva Eve Mattress
Berrywood Primary School The Canopy Studio Green Heroes
Paxman Coolers The Engine Room Paxman Scalp Cooling System
Lloyds Banking Group The Honest Brand Halifax Flagship, Oxford Street
Severfield Thompson Brand Partners Severfield Rebrand
Thirsty Planet Thompson Brand Partners Harrogate Water Brands
Autistica William Joseph Autistica Website Redevelopment
Third Space Without Third Space Rebrand
Harvey’s Brewery  WPA Pinfold Harvey’s Rebrand

Sponsored by Red Setter Official PR Partner of the DBA Design Effectiveness Awards.


For full information about the DBA Design Effectiveness Awards, including winning case studies from 2018, please click here.

Clive Grinyer, Chairman of the Judges, DBA Design Effectiveness Awards, shares his thoughts on the winning categories.

Established in 1989, the DBA Design Effectiveness Awards celebrate and champion the integral role design plays in improving societies, enhancing people’s lives and delivering business success. They recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon the challenges presented.

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