Renowned author Raymond Turner examines design’s ability to define and manifest corporate strategy.
In a rapidly changing and increasingly demanding marketplace, design is a critical source of competitive advantage. Embedded within and throughout a business, design can impact across the total enterprise, transforming its fortunes and tangibly realising its strategic intent.
The case for design is resounding. The DBA works to make that case resonate ever louder with business and government – to clearly and compellingly evidence why investing in design is a sound commercial investment.
With unrivalled experience of championing design’s impact on business, public services and people’s lives for over 25 years, the DBA is synonymous with design effectiveness.
Through the DBA Design Effectiveness Awards we set the standard for quantifying the value of design. We draw focus onto the capabilities and impact of design – of its strategic and commercial value to business – and we champion the vital role the sector plays in our nation’s competitiveness. We work to achieve a marketplace where design’s full potential – its transformative potential – to provide positive intervention in business, public services and society is universally capitalised.
With a global reputation for quality, creativity and effectiveness, and as an increasingly vital area for the UK economy, our industry has the capability to be of intrinsic value to the future prosperity of the UK.
Through our work, and with the collective, powerful voice of our membership, the DBA is uniquely placed to drive design ever further up the agenda in business and government. The DBA represents the industry’s interests in order to achieve the right strategy and support from government to fulfill the potential of the sector to be one of the true drivers of growth for the economy in the years and decades ahead.