Getting the softer factors right for pitching success
A key finding from our ‘What Clients Think’ report is that 67% of pitches are lost because of soft factors, over and above harder factors.
Winning pitches with Jonathan Kirk | DBA online training
We’re taking a deep dive into pitching with our first new look online training session ‘Winning Pitches’ with Jonathan Kirk.
Up to the Light’s latest ‘What Clients Think’ report reveals 99% of clients believe that a pitch is good business practice for high value projects.
This workshop will hone your winning approach. Jonathan will take you through changing client expectations, how to master the remote pitch and much more. You’ll leave with practical tips to give you the edge over competitors.
About Jonathan Kirk, Director, Up to the Light
Up to the Light advises a wide range of agencies regarding all aspects of business improvement and growth. The consultancy challenges some of the ingrained assumptions that exist in our industry and offers more effective, insight-led advice.
Jonathan is unusual amongst consultants in the level of contact that he has with clients. Up to the Light is the leading provider of Client Surveys to the UK design industry and publishes the annual ‘What Clients Think’ report, supported by the DBA. This year’s report is based on 525 client interviews conducted on behalf of design agencies. The consultancy also partners with agencies to provide brand positioning and brand strategy for end clients. Jonathan is continually involved at the sharp end presenting, pitching and delivering high profile strategic work for major brands. This is of huge benefit to all his clients.
His senior roles have included New Business Director of Fitch, the global brand design group, and Business Development Director of Havas EHS, one of Europe’s largest direct response agencies. He is a member of the DBA’s Experts Register and is a frequent conference speaker and trade press contributor.
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