Member stories: the transformative power of design

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Design has the power to transform businesses, public services and people’s lives, but day-to-day, DBA members are facing design sceptics; those who may not understand the breadth of challenges design can solve. Here is a selection of great examples of DBA members in action; converting sceptics, building the importance and integrity of design in the minds of their clients and throughout the businesses they work in.

Crazy times call for courageous creative thinkers

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Seize the opportunity, understand the context, change the context and create the impossible. Management and clients alike hate uncertainty and unpredictability, a space we all find ourselves in today but creativity in itself is surely an unpredictable process so the creative mindset should have an advantage with the events that now affect us all.

Brexit: legal implications for the design industry

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Following the Prime Minister's speech the DBA has already considered some of the implications of the likely change in status of the European Court of Justice and OHIM and the likely impacts on the design industry.

Sharpening the focus on design

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Renowned author Raymond Turner examines design’s ability to define and manifest corporate strategy.

Converting the sceptics

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Getting design understood and valued at board level is the holy grail – but that means talking in business terms
 and converting the sceptics, argues Raymond Turner.

DBA CEO on the Chancellor’s Autumn Statement

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DBA CEO Deborah Dawton outlines why the review of the tax credit environment for R&D outlined in the Autumn Statement is important to the design industry.

Expert advice – all wrapped up

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With Christmas fast approaching, our Wise Men and Women of the DBA Experts Register share some top tips for your business in 2017.

Design highlights

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A Scottish icon, a product to challenge Apple’s dominance and a piece of design with real emotional punch feature amongst our Board of Directors' most admired designs of the year.

Design effectiveness at the heart of business

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The DBA’s Head of Programmes, Natasha Papa caught up with this year’s Design Effectiveness Awards judges to discuss their perspectives on design’s role at the heart of business.