Areas of Expertise: Business strategy & processes, People

Joanna Anthony

Consultant, Coach & Founder, If X then Y

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Building the capability for creative businesses to develop partnership behaviours that achieve sustainable commercial growth.

Joanna helps creative and professional service businesses turn complexity into clarity — aligning people, purpose and process to drive sustainable growth.

Through her consultancy, IF X THEN Y, she works with leaders to strengthen the conditions for partnership — within teams and with clients — so agencies can move from reactive delivery to strategic influence.

Areas of expertise

People	Client/Consultancy contracts • Coaching • Training • Mentoring • T&Cs • Employee Contracts/Handbooks • Appraisal systems
Business Processes	Business Strategy & Plannings • Business Diagnostics • Process Management • Project Management
Marketing	Client Retention & Development • Procurement

Experience in the design industry

Design industry experience: 20 years plus

A former agency client-service leader, Joanna combines deep sector expertise with behavioural insight and commercial rigour. Her mentoring, frameworks and masterclasses equip teams with the tools and confidence to embed change, not just talk about it — enabling them to sustain performance long after the engagement ends.

Her approach blends strategic foresight with practical empathy: helping agencies fix what’s blocking flow, nurture trusted relationships, and turn partnership behaviours into measurable business value.

Joanna’s belief is simple: growth happens when people know how to turn intent into impact.

Testimonials

"I’ve worked with Joanna for seven years in total, and she has consistently demonstrated her passion for operational excellence. She has a unique ability to create a really clear, structured plan from a large, complex and complicated project or account. Her approach results in so many business benefits – client trust, loyalty and growth, project success, great team culture and profitability. "

Birgitte Woelhk, Chief People & Cultural Officer, Design Bridge & Partners

"Over the course of her two years at BrandMe, Joanna was instrumental in creating and implementing efficient processes and ways of working that benefit our business to this day. She handles complex client challenges and project requirements with ease. Her dedication and commitment to excellent client service has left a lasting impact. "

Celine Smith, MD, BrandMe

Contact expert

Use the form below to send an email to Joanna Anthony.