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Financial performance of marketing services companies – 2017 annual survey launch

This seminar will cover the key findings of Kingston Smith‘s annual financial benchmarking survey, analysing identified KPIs and performance trends within the advertising, digital, branding and design, PR, media buying and marketing and sales promotion sectors. Such areas include profit ratios, productivity ratios and staff costs and numbers, giving you unparalleled benchmarking insights.
In addition, as good profit margins become even harder to achieve, our panel will discuss the pressures that the media and marcomms industry find themselves under. The pace of change within machine learning and Artificial Intelligence keeps agencies continually on their toes bringing new challenges as well as opportunities. The big consultancies continue to make acquisitions in the creative space threatening to finally start eating our lunch. At the same time, consumer attitudes towards advertising continue to shift and become ever more cynical. These are just a few of the pressures that the industry continues to deal with that our panellists will discuss.
Panellists include:
  • Ed Bussey, Founder & CEO – Quill
  • David Golding, Founder & Group Chief Strategy Officer – adam&eveDDB
  • Natalie Graeme,  Founder – Uncommon Creative Studio
  • Laura Liram, Partner – Bow & Arrow
  • Jing Han Ong, Commercial Director –  CrowdEmotion

The seminar will be followed by canapés and refreshments. 

Event information 


1 Wimpole Street, London, W1G OAE


For Kingston Smith clients:

The survey and seminar are FREE to all Kingston Smith clients (bookings required).

For non-clients:

Seminar attendance only – £96 per person

Survey – £324. Each survey purchase will come with two complimentary tickets to the launch seminar.

DBA members:

Receive 20% discount off seminar tickets when booking. Find discount code here (login required).


Please RSVP your attendance at the seminar here.


Kingston Smith partners with the DBA to write the DBA’s annual survey report.

Image credit: Jimi Filipovski | Unsplash 


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