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Becca Lalonde
Becca is a specialist in new business strategy and planning.
She helps agencies make new business make sense, and make it manageable for the long term – taking you from ad-hoc tactics, to an intentional and focused strategy.
Does new business often feel like wrangling an octopus into a string bag – a perpetual, confusing and exhausting struggle?
Becca will reframe how you view new business.
She’ll help you understand what matters, and build a focused and manageable ecosystem that transforms new business from ad-hoc activity to an intentional, integrated part of your business.
Becca works with agencies to build that ecosystem from the ground up: clarifying targeting and positioning, developing strategy, and creating a joined-up sales and marketing plan that’s practical and sustainable.
With over 20 years in new business and marketing across agencies, in-house roles and at intermediaries, Becca can bring strategic thinking, fresh perspective and hands-on experience to help you cut through the noise, make smarter decisions and create a new business programme that builds real momentum over time.
Whether you’re starting from scratch or need a reset, Becca can help you move forward with clarity and purpose.
Areas of Expertise
| Marketing: | New Business Development • Marketing Strategy & Planning |
Experience in the design industry
Design industry experience: 20+ years
How Becca can help:
“We do great work, but we can’t clearly articulate what makes us different.“
Positioning is the foundation of everything, but it’s genuinely hard to see yourself clearly from the inside. I help agencies identify what they do best, who they do it for, and how to talk about it in a way that lands with the clients they actually want.
“New business keeps getting pushed to the back burner.“
When you’re busy delivering for clients, new business becomes reactive and inconsistent. I help you build a structure and rhythm that keeps things moving even when day-to-day pressures mount, without it consuming you.
“We’re stuck in feast-and-famine cycles.“
Bursts of activity followed by silence can’t create the impact and build the relationships you want. Building momentum requires consistency, and consistency requires the right foundations: clear positioning, the right channels, a realistic plan. We’ll break the cycle and build something that compounds over time.
“We’ve tried various tactics but nothing seems to stick.“
Tactics without strategy leads to mixed success and ultimately, frustration. Before jumping to activity, we’ll step back, understand what’s really going on, and build an ecosystem where the different elements of new business connect and reinforce each other.
“We just need a fresh perspective.“
Sometimes you need external, experienced eyes and no stake in the status quo, to help you see what you’re missing, challenge your assumptions and give you the confidence to make the changes you need.