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Catherine Allison
Master the Art provides pitching, presentation and communication skills training for teams and individuals in agencies and creative-minded businesses.
Areas of expertise
| People: | Training |
Experience in the design industry
Design industry experience: 25+ years
An experienced agency marketing and business development consultant, professional actor, and advocate for the transformative power of confident communication. Catherine firmly believes that whether you’re an introvert or an extrovert, how you communicate shapes how others perceive you in the workplace.
With over 25 years of experience working in and with creative agencies, she’s witnessed brilliant ideas fall flat due to poor presentation, as well as mediocre pitches surprisingly win because of exceptional delivery. It’s this very dynamic that has led her to help others communicate with gravitas and command attention while maintaining that all-important warmth, empathy, and approachability, essential for building trusted relationships.
Whether you’re presenting to a single person in a meeting or addressing hundreds on stage, Catherine equips you and your team with the right tools and mindset to conquer fears, break free from scripted presentations, and genuinely engage audiences, leaving a lasting impact.
Individuals and businesses work with Catherine to help them:
- Boost their confidence when pitching and presenting to prospects and clients
- Structure and deliver pitches and presentations for maximum impact and engagement
- Hone the softer skills required to win more business / influence their audience (peers, prospects, key stakeholders, customers, clients)
- Find and build their gravitas so that they can speak with confidence in the business environment they’re in
- Strengthen their public speaking skills / ensure they’re ready to step onto the industry stage – to appear on panels, give keynote speeches
- Understand their public speaking strengths and weaknesses, and what needs to change for real impact on the industry stage
- Empower all team members to present and communicate with confidence, influence and authority, while still staying true to who they are
- Grow existing clients through confident communication, led by curiosity, connection and compassion
Why work with Catherine?
Having navigated the competitive pressure of creative agency life, Catherine understands the daily challenges your teams face. She knows what it takes to craft pitches that give you the crucial edge and how to bolster your people’s confidence and gravitas when presenting to clients, ensuring your success.
Furthermore, her rich experience as a professional actor and voice-over artist allows her to help individuals feel more confident in front of an audience, communicate like true leaders, and conquer any fears or worries they might have.
She’s helped teams in over 70 agencies and creative-minded businesses hone their presentation and communication skills, as well as helped dozens of individuals speak with confidence in the business environment they’re in and boost their influence on the industry stage.
Testimonials
Head of People, Kinneir Dufort
People and Culture Team, Bauer Outdoor Media
Project Lead, The Online Studio
Resources
Our Experts regularly contribute their insight to the wealth of resources available at the DBA, from c-suite design foresight and financial planning to strategic design management, new business, leadership and beyond.
Tap into their expertise in our Resources area.
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