Areas of Expertise: Business strategy & processes, People

Joanna Anthony

The Client Service Person

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I specialise in Strategy Activation—the layer that transforms strategic theory into operational practice. The essential ingredient to deliver the business vision and achieve both growth and cultural harmony.

Areas of expertise

People	Client/Consultancy contracts • Coaching • Training • Mentoring • T&Cs • Employee Contracts/Handbooks • Appraisal systems
Business Processes	Business Strategy & Plannings • Business Diagnostics • Process Management • Project Management
Marketing	Client Retention & Development • Procurement

Experience in the design industry

Design industry experience: 20 years plus

I’ve built my career inside agencies, leading client growth and navigating the friction between vision and execution. That’s why I now work with agency leaders, Client Services Directors, and operations teams to activate strategy through people, systems, and culture.

My proprietary diagnostics—like the Activation Readiness Scan and Client Growth Gap Scan—reveal where strategy is stuck and how to unlock growth. My tried and tested methodologies then deliver activation through coaching, consulting, and tools that embed change.

My approach blends behavioural insight with operational rigour, relationship intelligence with leadership enablement and strategic storytelling with systems design.

Strategy without activation is just theory. I help agencies live it. I believe strategy should be something teams live—not just discuss. Let’s make your strategy live.

Click here to book a 30-minute meeting directly in my diary at a time convenient to you: Create Meeting

Testimonials

"I’ve worked with Joanna for seven years in total, and she has consistently demonstrated her passion for operational excellence. She has a unique ability to create a really clear, structured plan from a large, complex and complicated project or account. Her approach results in so many business benefits – client trust, loyalty and growth, project success, great team culture and profitability. "

Birgitte Woelhk, Chief People & Cultural Officer, Design Bridge & Partners

"Over the course of her two years at BrandMe, Joanna was instrumental in creating and implementing efficient processes and ways of working that benefit our business to this day. She handles complex client challenges and project requirements with ease. Her dedication and commitment to excellent client service has left a lasting impact. "

Celine Smith, MD, BrandMe

Contact expert

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