Making the most of what you own

One question that crops up time and again in design companies is ‘What do we own?’.

Many creative companies follow the ‘work for hire’ principle which leaves you owning very little, and the client owning the rest. But if you don’t own the Intellectual Property (IP), how can you make the most of it, and drive more revenue?

This half-day workshop will take you deeper into IP and making the most of what you own.

Every company in the UK has under-utilised intellectual assets sitting in various places in their businesses, not to mention the assets and intellectual property they might be giving away for free. And the design industry is no exception.

At this workshop, Erica Wolfe-Murray of Lola Media will start with a snappy introduction to IP before working through a range of useful tools to help you recognise your own assets and how to retain them, examining different ways to monetise them.

This is fast-paced session and will explore many areas, ideas and ways to monetise assets as possible. You’ll get an overview of a range of different approaches to revenue generation.

As this is also an interactive workshop, we ask you to bring an asset from your company with you* for a supported team exercise. During this session you will discuss, develop and challenge ideas for each others’ assets, before presenting all these original ideas to the group.

You’ll leave with a clear understanding of:

The assets that can be found in your business.

How to change your company thinking to ensure these are harnessed and developed in the future.

How to work with IP.

A toolkit you can use to help explore the opportunities for individual assets more thoroughly.

Plus: Take away the ideas generated by the group for the all the assets discussed, in order to apply same thinking to the assets sitting in your business.

What asset should you bring?

Although the workshop will be hosted under Chatham House rule, the asset you bring should not be top-secret. It could be a character from a brochure, part of an identity, a typeface, moving content, a contract, business process map, commissioned music. If you would like to discuss what you are thinking of bringing with Erica to assess its suitability, please email her at: erica@lola-media.co.uk.

Delegate Feedback:

“This is a really informative workshop, which helped me to understand many different assets than I thought we ever had.” Wendy Bebbington, Creative Director, Newenglish Design

“A very exciting workshop, which generated a lot of great ideas and huge enthusiasm.” Sally West, Finance Director, Ziggurat Brands

“Invigorating, challenging and stimulating. Identified opportunities already there but unrealised.” Paul Watson, Managing Director, Conch Associates

“A very good event which helped shed some light on a very complex area of the law and provided very good practical examples of what can be done.” Victor Abbey, Commerical Contracts Manager, Dalziel and Pow

“Sound advice on a difficult subject put in an interesting format.” Melinda Darbyshire, Director, Tangerine

About: Erica Wolfe-Murray

Erica Wolfe-Murray, Founder, Lola MediaErica founded Lola Media three years ago to help companies innovate using their intellectual assets. Focussing primarily on the creative, media and tech sectors, she works with companies across the spectrum from GBH Design to UK Parliament, from Harvey Nicks to the Intellectual Property Office, from start-ups to Hackney Empire, the LCC and Shoreditch House.

She helps them find new ways of using their existing assets, new revenues, audiences and ways of building IP. She also runs a training programme – Intelligent Creativity – putting together courses for Creative England, Skillset, the British Council and the University of Wales.

Having started her career in mainstream advertising with clients such as British Airways, London Transport and Dairy Crest, Erica moved from the account management side to copywriting for the Conran Design Group, working on the relaunch of Heal’s, Habitat, the Conran Shop and Mothercare.
She later joined the Small Back Room where she became a director with the responsibility for B2C clients such as NatWest, Next, Courtaulds and Saatchis.

Erica went on to jointly start an independent production company, at the same time as starting her own small design company, working for clients such as Dolland & Aitchison, Muscular Dystrophy Group, the London Zoo.

For ten years she worked at Touch Productions, launching and running joint a venture with National Geographic. Clients included the BBC, Channel 4, ITV, Discovery, Animal Planet.

Having fulfilled roles as Creative Director and Financial Director, Erica is able to advise on intellectual assets from both a creative and financial perspective.

W: www.lola-media.co.uk

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