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B Corp certification: the why, what and how for creative businesses

Q&A with DBA Expert Will Powell, Founder of Future Shift

DBA Expert Will Powell joins the DBA’s Head of Services, Adam Fennelow for a discussion on how creative businesses can demonstrate their sustainability credentials.

The 15-minute video below explores the different options available, and takes a deeper look at B Corp certification.

The conversation covers everything from why accreditation can benefit your business, to how to get started and what the process entails, with Will providing insight into these areas: 

  • What accreditations are available to demonstrate a business’ sustainability credentials? 
  • Why does B Corp certification work well for creative businesses?
  • What’s the first step on the B Corp journey?
  • What’s a typical starting score?
  • How can you improve on that starting score?
  • How long does it take?
  • How should you resource the process?
  • How can an external consultant help? 

A discussion between DBA Expert Will Powell and the DBA's Adam Fennelow

Additional resources

Here are more details about the accreditations mentioned by Will in the video: 

Planet Mark 

Net Zero certifications (SBTi) 




Design For Good

The UK B Corporation Movement


About: Will Powell

Will is co-founder of Future Shift, a sustainability consultancy re-designing what sustainability means to business. He has a wealth of experience guiding organisations through the B Corp journey, as well as helping them get to grips with carbon reporting and stakeholder mapping. Find out more about Future Shift’s 3-Step B Corp Support Service.

Will is an accredited DBA Expert


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