Free pitching devalues creativity, undermines professionalism, diminishes profitability and weakens the impact of design. And yet the practice persists, too often accepted as the price of winning work.

When you give your thinking away for free, you’re not just losing time. You’re sending a signal that your ideas – your greatest asset as a designer – have no value. If you don’t stand behind your worth, why should your client?

Tough market conditions don’t justify giving ideas away for free. It’s time to take a stand and make a change.

This DBA webinar in partnership with Design Week looked at the root causes of free pitching and what you can do to stop it. From smarter engagement models to clearer internal boundaries, it’ll challenge the status quo, help you protect the value you bring and get paid for the work you do.

Be part of the shift and draw the line.

Watch the full recording.

You can also read the transcript using the third icon in the bottom right corner.