Featuring recommendations from the DBA’s CEO Deborah Dawton, DBA members and design industry friends, this book list has been compiled to signpost you to titles that have informed and inspired your peers.
Eat That Frog! Get more of the important things done today
By Brian Tracy | Recommended by DBA Expert Zena Bruges | Goodreads review
Redesigning Thinking: How Service Design is Solving our 21st Century Challenges
By Clive Grinyer, former DBA Design Effectiveness Awards Chairman of the Judges | Amazon
Madison Avenue Makeover
By Michael Farmer | Recommended by DBA Expert Manish Kapur | Goodreads review
Org Design for Design Orgs
By Peter Merholz & Kristin Skinner | orgdesignfordesignorgs.com/
How to Measure Anything: Finding the Value of ‘Intangibles’ in Business
By Douglas W. Hubbard | Recommended by Connor Upton, Accenture | Goodreads reviews
Leading Design: How to Build a Successful Business by Design!
By Jan-Erik Baars | Recommended by Deborah Dawton, DBA | Goodreads reviews
The Human Side of Innovation: The Power of People in Love with People
By Mauro Porcini | Goodreads reviews
Design Leadership: Securing the Strategic Value of Design
By Raymond Turner | Recommended by Deborah Dawton, DBA | Goodreads reviews
The Anxious Generation: How the Great Rewiring of Childhood Caused an Epidemic of Mental Illness
By Jonathan Haidt | Recommended by Mark Curtis, Accenture Song | Goodreads reviews
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
By Safi Bahcall | Recommended by Richard Whitehall, Smart Design | Goodreads reviews
Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace
By Gordon MacKenzie | Recommended by Richard Whitehall, Smart Design | Goodreads reviews
Design for Identity: How to Design Authentically for a Diverse World
By Jessica Bantom | Goodreads reviews
The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
By David C. Baker | Goodreads reviews
The Four Conversations: A New Model for Selling Expertise
By Blair Enns | Goodreads reviews
Designing for People
By Henry Dreyfuss | Goodreads reviews
The Squiggle of Design
By Damien Newman | Recommended by Joe Perdew, Target | thedesignsquiggle.com/
To recommend a book for this collection email hannah@dba.org.uk
London Design Biennale | Somerset House, London | until 29 June
Substance – Beyond design | Lantern Hall, Bristol Beacon | 2 July
New Designers | Business Design Centre, London | 2-5 July and 9-12 July
Design Festival North | Liverpool | 9 July
Discover! Creative Careers Month | Nationwide | November