Design key to success of new recycling strategy
The importance of design at the very start of product development is being highlighted this morning, as the government unveils a new strategy to boost recycling rates.
Packaging plays a key role, with calls for consistent labelling so consumers know what they can recycle.
DBA Chief Executive Deborah Dawton says,
‘I couldn’t agree more with the recommendation to design products that last longer and increase the levels of repair and re-use. This is wholly possible and we have the design talent in this country to do this. Manufacturers need to ask for this, they need to gear themselves up with take-back systems, we need to change our default setting to dispose of broken goods and we need to give birth to a service industry proposition that makes repair feasible and affordable. All possible if everyone plays their part’.