Why AI won’t replace the need for great accountants in creative agencies
AI is changing what accountants do but, in creative businesses, the human accountant is becoming more valuable, not less.
The report is based on 435 interviews that Up to the Light conducted with clients during the course of 2015. All the interviews were commissioned by design agencies.
What Clients Think 2016 is a fascinating snapshot of the client viewpoint and provides some important pointers for how agencies can strengthen their client relationships.