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DBA Design Effectiveness Award Winners 2022: Sneak Peek

The DBA Design Effectiveness Awards winners announcement is coming up on Thursday 30 June at 12pm BST

Take a sneak peek at the shortlisted projects below and join us online on 30 June when we’ll delve further into the stories behind the wins, and announce who’s won Bronze, Silver and Gold awards. The coveted Grand Prix will also be revealed. 

If your role involves commissioning or delivering effective design, this is an unmissable event.

Register to attend the winners announcement for free and join us live and online to celebrate the power of design. 

Billson’s Rebrand by Billson’s and Cowan

Became a $7.6million business within two and a half years, impacting on local area’s economy and employment.


Staff numbers leapt from two to 28.  

Cinnamon Toast Crunch by General Mills and Pearlfisher

Fastest growing kids’ cereal in the US in 2020, outperforming competitors.  


Achieved largest market share in six years. 

DRTY Drinks Branding by DRTY Drinks and Pearlfisher

Secured pre-launch listings with Ocado and Whole Foods before product was even ready to sample. 


Drove unplanned international growth in seven other markets.



Fred. Olsen Website Optimisation by Fred. Olsen and ELSE 

Session durations leapt 44% and bounce rate decreased 23%.


Online bookings rose substantially in just nine months.

Horlicks by Aimia Foods and Brandon

Changed consumer perceptions.


Attracted 46% more younger buyers than target.   

#ItStillMatters Campaign by Ministry of Justice and Design102

Inspired action, informing and empowering victims of sexual violence and their family and friends.


Overcame barriers which can prevent survivors reaching out and encouraged them to take first steps in seeking support. 


KP Nuts Rebrand by KP Snacks and This Way Up

Revived KP Nuts’ fortunes, re-igniting growth.


Gained 37.9% market value in two years.

Leitz IQ Autofeed Office Shredder Range by ACCO and Oxford Product Design

Enabled a premium price.


Reduced manufacturing costs by 20%.  

LifeLabs by Barnardo’s and Leap

1,200 unique users of portal in first six-months.


IKEA extended its support by an extra £70,000, enabling national roll-out.

Little Bellies Rebrand by Little Bellies and B&B studio

Became a dominating force in Australian home market.


Extended internationally, securing listings in 6,000 North American stores.


McCain Street Fries by McCain and BrandOpus

Appealed to a younger audience by an additional 23%.


4.8% market penetration, exceeding 3% target. 

Meridian Rebrand by Bulletproof and 3V Natural Foods

Website sales to consumers soared 84%.


Nine new jobs were created at factory in North Wales.  

Midol Brand Restage by Bayer Healthcare and goDutch 

Increased sales velocity 18.7%.


Opened up innovation opportunities.

M&M's 3D Confectionary Advent Calendar by Mars Wrigley and Path

Created a completely new advent experience.


Changed the way the business employs design as a strategic innovation tool. 

My/Mochi Redesign by My/Mochi Ice Cream Co. and Bulletproof

Connected with Gen Z consumers.


Attracted 300,000 followers on TikTok in less than six months.

Old Gold Rebrand by Mondeléz International – Australia and Bulletproof

Average product price increased 8.5%.


Reliance on price promotions reduced.

Oxford Brewery Rebrand by Oxford Brewery and WPA Pinfold

Increased sales 300% against pre-COVID levels.


Effectively saved Oxford Brewery following the worst period for hospitality in living memory. 

Raw Halo Rebrand by Raw Halo and B&B studio

Saving two tonnes of plastic and four tonnes of cardboard waste annually.


Enabled the business to meet its ethical aspirations and improve margins.

SO Organic by Sainsbury’s and BrandMe

Reversed SO Organic’s -1.5% market share decline.


Delivered +2% value share growth in a market worth over £1billion. 

Step into the NHS Rebranding and Website Design by Health Education England and Brand Ethos

Captured the attention of students and teachers.


Transformed engagement with the careers website, with resource downloads up 65% year-on-year.  

Tidal Rum by Shorts Boy Distillery and Lewis Moberly

Smashed year one and two sales objectives by 25%.


Exceeded £150,000 inward investment objective, securing over £230,000 on funding platform Seedrs within two years. 

UpCircle Branding by UpCircle by Optiat and Studio More Design

Average spendper purchase leapt 77%.


Saving waste from landfill and inspiring others on the circular economy.

Voltaren Flip-Top, Easy-Open Cap by GlaxoSmithKline and DCA Design International

93% of test consumers agree the new flip-top design is easier to open first time.


Improved user experience has helped safe-guard market-leading position. 

Westward Whiskey by Westward Whiskey and Pearlfisher

From a sales decline of -23% to 280% growth within a year.


Beyond the US, now also sold in the Nordics, France, Germany and the UK. 

DBA Design Effectiveness Awards 2022 Winners Announcement

Register to attend the winners announcement for free and join us live and online at 12pm BST on Thursday 30 June 2022 to celebrate the power of design. 


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