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DBA Design Effectiveness Awards 2024 | Winners shortlist announced

We’re delighted to announce the shortlist of winning entries for the DBA Design Effectiveness Awards 2024.

Congratulations to the agency and client partnerships who will be taking home Bronze, Silver and Gold awards at our live event this autumn.

As the world around us continues to change at breakneck speed, one thing remains constant; the ability of design to create solutions and reinterpret the challenges into new ways of thinking and shaping the way forward.

The DBA Design Effectiveness Awards are the most rigorous standard for measuring the effectiveness of design, rewarding entries that have demonstrated the value of investing in design to drive business and societal success.

It’s the difference design makes.

Over the coming years, we’ll see the power that design has to help navigate the biggest shifts our society faces – how businesses can remain relevant and competitive as major changes take place to how business itself is done, how societies can manage and thrive in the environmental and technological shifts we stand on the edge of.

Throughout this, the DBA will continue to champion and promote, celebrate and reward the achievements of our industry; an industry which continues to punch above its weight.

Right now, we invite you to celebrate client and agency partnerships that have been shortlisted for this year’s DBA Design Effectiveness Awards. The case studies behind these titles listed below contain a wealth of creative expertise and savvy business insight which have propelled their work from simply delivering on brief, to magnifying what was possible, often from humble beginnings.

It has never been more important for all those that work in design to understand the role they play in shaping a future that matters for us all. This autumn we will be celebrating the winners and revealing who has won Bronze, Silver or Gold, at a live event packed with talks, debates, films and dinner discussions. We want you all to join us; a meeting of the creative and business minds that make our industry shine. We’ll be announcing further details in the next few weeks so gather your valued team and client/agency partners to join us at this inaugural event celebrating effective design in all its guises.

Whether you have won this year, in previous years, or are yet to articulate and prove the measured effectiveness of your work, this event will be for every design team that knows they can make a difference. Keep an eye out for more information in the coming weeks.

DBA Design Effectiveness Awards 2024: Winners shortlist

Business Consultancy Project title
Mockingbird Raw Press B&B studio Mockingbird Raw Press Brand Creation
Burts Biles Hendry Burts Rebrand

Clarivate Brand Experience Design and Studio Texture

Top 100 Global Innovators 2021
Fred. Olsen Cruise Lines Else Fred. Olsen 
La Vie Everland La Vie Packaging and Branding
Toms Gruppen Everland Toms Guld Barre Packaging
Control Techniques GW+Co Control Techniques Rebrand
Plenish Magpie Studio Plenish Rebrand
Nottingham Express Transit (NET) Michon NET Freshers’ Campaign 2022
NatWest  NatWest NatWest Carbon Planner
Danone Osborne Pike Olvarit Rebrand 
Asda OurCreative. Asda Just Essentials
Tom Parker Creamery White Bear Tom Parker Creamery Rebrand
Alliance in Partnership Without The Kitcheneers

Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success. Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto the role design plays in enhancing people’s lives and delivering competitive advantage for business. Congratulations to the winning agency and client partnerships and thank you to our fantastic judges who brought their insight and experience to rigorously judge the 2024 entries. Find out more information about the DBA Design Effectiveness Awards and view the 2024 judging panel.

“The DBA Design Effectiveness Awards provide clear evidence of how design drives better business results, and how it has the ability to improve lives and shape a better world.

This year’s entries demonstrated solutions to a truly diverse set of challenges and once again the distinguished groups of judges had to work hard to pick the winners. The judging panels consisted of an incredible cross section of Business, Marketing and Design leadership, ensuring that we had a diverse set of perspectives when evaluating the entries. As Chair of these judging panels, it was truly an honour to witness the quality and depth of the discussions triggered by each entry.

The shortlisted winners provide clear and compelling evidence that design can and does deliver value, improving business results, positively impacting society and improving lives. They can be extremely proud of the recognition they have received.”

Sean Carney, Chair of the DBA Design Effectiveness Awards Judging Panel 


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