DBA Member Forum | June Summary

The economic outlook:

• At the start of 2026, the European economy was looking positive; inflation was near targets, consumer and business confidence were improving, and growth was expected to return to near pre-pandemic levels. 
• However, the war in Iran is already impacting the region’s outlook. Consumer confidence has weakened, real purchasing power is coming under pressure, private investment remains subdued, alongside the increase in energy prices.
• Even with a permanent ceasefire, we won’t feel the impact of a reduction in oil prices immediately, and the Straight of Hormuz may take years to return to its pre-war operating capacity.
• While this energy shock is less severe than the one triggered by Russia’s invasion of Ukraine, it is still influencing C-suite decision-making. Many businesses are pausing on investments, passing increased costs on to consumers, exploring expansion into new markets, and investing in AI to improve productivity and strengthen supply chains.

How design businesses are reacting:

• With ongoing reorganisations in client businesses, keeping in regular contact with clients has never been more important. Stay vigilant to the issues they’re facing and have more than one point of contact.
• Great work alongside strong relationships is the safest place to be; focus on the quality of output, be proactive, and make your clients look good.
• Getting the balance right between clients with long term projects, but also building agility for last minute opportunities.
• One member discussed seizing opportunities around AI and using a core framework in different ways with different clients depending on their risk appetite and experience.
• Control your costs and consider what you can do to reduce spend – are fixed term contracts an option? Or a core set of freelancers? 
• Remember the importance of benchmarking your salaries and fees against businesses that look like yours – there’s still time this week to submit your data into the DBA In Focus report survey. Email adam.fennelow@dba.org.uk for more info.
• Make new business decisions quickly and strategically – prioritise opportunities where have you the greatest chance of winning, disengage from unlikely prospects early to reduce team burnout.
• Some markets, particularly China and South Korea, continue to show strong growth – if you have a way in, now could be a time to consider expansion. 
• Evaluate your marketing approach – double down on your expertise and focus resources where they generate the greatest impact. If you need support, we have a great 3-part online course coming up that can help. 

Check out our upcoming events and training and if you’re looking for a good book, we’ve got a great list of recommended reads.

The next DBA Member Forum is on Monday 6 July, 1.30-2.30 BST.