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DBA Design Effectiveness Awards 2020: Judges

The judging for the DBA Design Effectiveness Awards 2020 commences this December in London. The shortlist is to be announced in February, and the winners will be recognised at a celebratory ceremony in May 2020.


awards_01Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success.

Judged by a broad range of business leaders and entered jointly by client and designer, the Awards draw focus onto design’s strategic and commercial value to business and society.

The judging panel 2020

Clive Grinyer, Chairman of the DBA Design Effectiveness Awards Judges
Clive Grinyer, Chairman of the DBA Design Effectiveness Awards Judges

The judging panel will be chaired by Clive Grinyer, who for more than three decades has led innovation teams developing human centred solutions for the modern world. He pioneered service design at Barclays Bank and has worked for some of the world’s most creative companies including Apple, Samsung and Cisco. 

“I’ve always loved the DBA Design Effectiveness Awards because they show the impact of design in an unarguable and measurable way. They speak to the heart of organisations and show that whatever your objective is, design can transform the results you are reaching for,” says Grinyer.

Entries are judged through a rigorous, three-stage process by leading figures across multiple industries.

The judging panel this year includes:

Paul Edwards, Head of Creative Design, Airbus

Hans Daems, Group Public Affairs Officer, Hitachi Europe

Nanna Ulrich Gudum, Vice President Design, Lego

Monica Dalla Riva, Vice President Customer Experience and Design, Deutsche Telekom

Sigrid Brewka-Steeves, Head of Global Retail Design, PUMA

Ben Branson, Founder & CEO, Seedlip

Bruce Daisley, VP EMEA, Twitter

Siobhan Fitzpatrick, VP Digital Distribution, Virgin Atlantic

The full list of confirmed judges can be found here.


And confirmed for the Grand Prix judging panel:

Tomasz Blawat, CEO, Carlsberg UK

Ewan Venters, CEO, Fortnum & Mason

James Cain OBE, Chief Executive, Harrogate Spring Water

Laura Citron, CEO, London & Partners

Mark Fairweather, CEO, Whitworths


Browse previous winners’ case studies and find out more about the DBA Design Effectiveness Awards here

Watch short films about previous winners...

94Life-saving apps, digital packtivation, community engagement, creative spaces, and rule-breaking redesign were all on show at the Design Business Association’s Design Effectiveness Awards 2019.


Watch their stories here >


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