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How I see tomorrow: viewing the world through children’s eyes to shape a better tomorrow

What if we could positively shape the future, by seeing it through the eyes of children?

How I see tomorrow is a fantastic initiative from DBA member Elmwood, which is garnering support from museums, galleries and creative industry organisations and businesses around the world, including the likes of the Museum of Contemporary Art Australia, AND Digital, Creative Industries Federation, and the Design Business Association.

What's the big idea?

How I see tomorrow aims to capture kids’ perceptions and experiences of the COVID-19 world, and how they see a new and better tomorrow. 

jonathan-sands-headshot-cropped1“These are unprecedented times which will be looked back on as a time of substantial change to how we live. We wanted to encourage children across the world to share their thoughts on this current pandemic, the future and what we can learn from it. We wanted to see it through their eyes so that we can make positive changes to the way we live, work and play in the future.” – Jonathan Sands OBE, Elmwood

Pledges of support have already been made by one of Australia’s most significant museums along with others in Singapore, UK, USA, and Canada. 

“The really exciting bit is that we want to use the exhibition as a forum to invite business people, policy makers and opinion formers to view the ideas and consider how some might be brought to life”, says Sands. 

Elmwood are keen to open this up to the DBA community as they build their global curation panel. If you’re interested in supporting this project or are keen to get involved – whether you want to offer your expertise in exhibition design, website development, sponsorship, connections or ideas – please get in touch at


“You couldn’t get a clearer brief. Show us how you’re living today. Then, show us a picture of a better world. And who do you ask this of? The group in society that live in the moment and aren’t afraid to imagine a new future, because they know no bounds. The responses will challenge us grown-ups profoundly, of that I have absolutely no doubt. But grown-ups, don’t think this ends here. What will we say when they ask us what we did with their ideas? The DBA is proud to be supporting this initiative that will drive a new future.” – Deborah Dawton, CEO, Design Business Association.

Take a look around How I see tomorrow’s newly launched site, see how you and your children can get involved and spread the word. 

Artwork submissions will be populated on the online gallery from May 11th onwards. The closing date for submissions is 30th June 2020



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