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DBA News & Views

Here we talk all things design effectiveness, and everything in between – from insights that help strengthen the authority of the arguments for design and empower our industry to achieve change together, to the latest industry trends and updates. Drop back regularly for a browse of the latest articles.

If you have insight or opinion to share, we welcome any relevant articles, white papers or reports for consideration. Please email communications@dba.org.uk with details.

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New Chair of DBA Board of Directors


Nicola Tiffany, Managing Director at HMA has been appointed by the DBA Directors to Chair the DBA Board of Directors for a three year term.  

17/12/2025


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A creative transformation story: Forepoint


Working with DBA Expert Ralph Ardill, Forepoint treated transformation as a creative act and the results speak for themselves. Here's how Forepoint achieved change.

12/11/2025


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DBA Twenty/Twenty Mentoring: the mentee’s perspective


Since its launch in 2011, the innovative programme has gone from strength-to-strength, with almost 600 participants from over 300 businesses and impactful results. But don’t just take our word for it. 

12/11/2025


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DBA Members’ Forum | November Summary


In the DBA Members’ Forum we took a look behind the data in the latest DBA In Focus Report and discussed the trends and what they mean for us all working in design. It's a bumper summary this month, but this is a critical industry report that we are proud to deliver to DBA Members each year. It can genuinely transform the profitability of your business.

12/11/2025


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Joanna Anthony

Strong relationships don’t just happen: how to become indispensable to clients


Strong client relationships don’t evolve by chance. They’re built, nurtured, and sustained through behaviours that consistently demonstrate value — the kind that make you indispensable.

04/11/2025


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DBA Design Effectiveness Awards 2026 | Winners shortlist announced


We’re delighted to announce the shortlist of entries that will win a DBA Design Effectiveness Award in 2026. Congratulations to the agency and client partnerships who will be taking home Bronze, Silver or Gold awards at our live event in March.

23/10/2025


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AI and agency shortlists – a moment of opportunity


Have you asked ChatGPT to recommend a good design agency in your sector, location or skillset? Were you one of the agencies it recommended?

22/10/2025


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Rediscovering the creative brief


Has the importance of the creative brief been lost? Has it become a bit of a chore, a piece of admin, just a form to be filled out? Jonathan Kirk believes there is a general lack of understanding as to its proper role and value.

15/10/2025


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DBA Members’ Forum | October Summary


For October's DBA Members’ Forum, we were joined by three in-house design leaders who shared their sector-specific perspectives on how current market conditions, with rapid change and unpredictability, are shaping their businesses and influencing their design teams.

08/10/2025


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New appointees to the DBA Board of Directors


We're delighted to welcome three new Directors to the DBA Board, voted in by the membership at our Annual General Meeting.

08/10/2025


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