Members’ Area

From receiving expert help and guidance to benchmarking your business’ performance, the Members’ Area is a gateway to resources, services and support specifically developed for those working in the field of design.

Some sections are exclusively accessible to DBA members, connecting you to the extensive range of benefits your membership provides.

DBA membership extends to everyone working within your business – all members of your team can register for their own password – ensuring the whole team benefits.

Main Content


Essential guidance, templates, insight and tools to support you on all aspects of the business of design. From contracts to client opinion, legal updates to exporting support, our resources give you instant access to expert advice and tools to help solve a wide range of business challenges.

If you can’t find the information you’re after please email or call 020 7251 9229 and we’ll look to source or signpost you to guidance to match your needs. 

Free to view

Pitch perfect

To win bigger projects from bigger clients you need to excel at pitching. DBA Expert, Jonathan Kirk explains how you can sharpen your approach.

Business skills, New business & client relations

Members only

Benchmarking for sole traders and micro agencies

Using data from the 2017 DBA Annual Survey Report this short report looks at gross income, trend forecasting, charge-out rates, salaries and utilisation rates for agencies with five or less staff enabling an agency to benchmark against a variety of financial metrics.

Business skills, Financial, Maximise membership

Members only

DBA Annual Survey Report 2017 launch

Watch the launch of the DBA Annual Survey Report – an invaluable members-only business tool which enables you to benchmark your financial performance with those of your peers. Use your DBA member login to access the video.

Financial, HR, Maximise membership, New business & client relations

Free to view

Autumn 2017: legal update

DBA legal advisers, Humphries Kirk provides an update regarding tax evasion and employment contracts.

HR, Legal

Free to view

The days of ‘packaging first’ brand design are over

A senior consultant of consumer branding at Dragon Rouge London discusses the future of brand design and details principles for driving holistic brand thinking.

Advice for clients, Business skills, Strategy development

Free to view

Agency growth case study: Page & Page

Stephen Page, of Page & Page (9 staff, fee income of £700,000) details the growth of his agency, including challenges and aspirations, since its launch in 2014. With his 'large agency' experience Stephen is well placed to give advice on setting up a new agency with aspirations to grow.

Business skills

Free to view

Sparking a reaction: How to stimulate a prospect to become a client

DBA Expert Jeremy Paterson offers advice on moving potential clients through the narrowest and most difficult phase of the business development funnel, to convert their interest into a mutually beneficial commercial partnership.

Business skills, New business & client relations

Free to view

How strategic should your account people be?

David C. Baker gives guidance on the ideal alignment of your accounts team, to optimise client relationships and agency functionality.

Business skills, HR, New business & client relations

Members only

Avoiding common pitfalls with client contracts

Together with an experienced group of members, we've put together a shortlist of some of the most typical and important client contract clauses for creative agencies to look out for and some suggested ways to amend them, to better reflect the nature of the relationship.

Business skills, Legal

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Members only

Disclosure under The Insurance Act

DBA legal advisers Humphries Kirk provide a disclosure on the Insurance Act 2015.

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