Play the long game and succeed

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Successful agencies take responsibility from their people, fuelling loyalty and unleashing creativity. Rod Petrie explains how playing the long game is key to creating an environment where people flourish and the business prospers.

Clients are people too: how to connect on a personal level and make new business less hard work

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Natalie Maher, MD of Good London looks at the fundamental elements of great relationships, to explore how you can best connect with clients on a personal level and make new business less hard work.

Check these pulse points for a healthy business

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Advice from Adrian Rasdall, on how to monitor your agency's health, to recognise and action problems early, before they become threats.

Becoming a Thought Leadership agency

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Although Thought Leadership has become more central to the way design agencies market themselves, it is rarely approached with proper strategic rigour. What then is Thought Leadership, asks Jeremy Davies, and why should you strive for it as a design agency or brand expert?

Changing terms of employment

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Sometimes employers want to change an Employee’s Contract of Employment. Audrey Spencer, from Humphries Kirk, explains the context and considerations for such changes in order to comply with employment law.